[Professors Kirsten A. Passyn of Citadel Military College of South Carolina and M. J. Billups of the Baker School of Business recently published a research article in the Journal of Marketing Education which is entitled "How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method." We are delighted to welcome them … Continue reading How to Improve Written Case Analysis and Reduce Grading Time
[We’re pleased to welcome authors Shannon Deer of Mays Business School, and Jill Zarestky of Colorado State University. They recently published an article in the Journal of Management Education entitled “Balancing Profit and People: Corporate Social Responsibility in Business Education," which is currently free to read for a limited time. Below, Deer discusses the research:] Together … Continue reading Balancing Profit and People: Corporate Social Responsibility in Business Education
[We’re pleased to welcome author Kirstie McAllum of the Université de Montréal, Canada (Ph.D, University of Waikato, New Zealand). McAllum recently published an article in Human Relations entitled "Committing to refugee resettlement volunteering: Attaching, detaching, and displacing organizational ties," which is currently free to read for a limited time. Below McAllum summarizes her research and … Continue reading Refugee Resettlement Volunteers: Committed or Compelled?
It may not come as much of a shock to hear that young adults go on social media the most. According to Pew Research Center's , 87% of Facebook users are between 18 and 29. As social media has become more popular, educators have jumped on board as well. A 2013 study done by Pearson … Continue reading What Do Students Think of Social Media in the Classroom?
Did you know that sales is one of the top three careers for business graduates (Cummins, Peltier, Erffmeyer, & Whalen, 2013)? Perhaps you did, but did you also know that sales is among the top five jobs for nonbusiness graduates with majors in areas like agriculture, art, biology, communications, computers, math, education, engineering, humanities, industrial … Continue reading What is the Role of Self-Efficacy in Sales Education?
Editor's note: We are pleased to welcome Stefanie L. Boyer of Bryant University. Her paper, "Self-Directed Learning: A Tool for Lifelong Learning," co-authored by Diane R. Edmondson, Andrew B. Artis and David Fleming, is forthcoming in the Journal of Marketing Education and now available in OnlineFirst. As academics, our livelihood is based on how well … Continue reading What Makes Students Want To Learn?
Students do it on the sly. Instructors, in general, despise it. But texting has become a way of life--with studies revealing that young people spend 15% of their waking life doing it--and it's bound to happen in the marketing education classroom. How does it impact students' GPAs and what, if anything, can instructors do about … Continue reading Texting In Class: Hazardous To Your Grades?
Editor's note: We're pleased to welcome Crina O. Tarasi, J. Holton Wilson, Cheenu Puri, and Richard L. Divine, all of Central Michigan University, who published "Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety" in the Journal of Marketing Education. While teaching a variety of marketing courses, from the introductory course to advanced … Continue reading Why Embrace Quantitative Methods?