Developing a Food Involvement Scale to Study Food Tourism

4563690038_7e804749d1_z (1)In recent years, food tourism has seen a spike in popularity, but how can researchers better understand the impact of food involvement on food tourism? In the recent article, “Food Enthusiasts and Tourism: Exploring Food Involvement Dimension,” published in Journal of Hospitality & Tourism Researchauthors Richard N. S. Robinson and Donald Getz set out to establish a food involvement scale. The abstract for the article:

Involvement is a much theorized construct in the consumer behavior literature, yet extant food involvement scales have not been developed for leisure- or tourism-based contexts. Adopting a phenomenological approach, this article reports a study with two primary aims: to develop a customized food involvement scale and to administer the instrument to a sample of self-declared “food enthusiasts” with analysis focusing on identifying the underlying constructs of food involvement. An exploratory factor analysis finds four dimensions of food involvement: Food-Related Identity, Food Quality, Social Bonding, and Food Current Issue CoverConsciousness. The four dimensions are validated by discriminant analysis between the food enthusiast sample and a general population sample and logistic regression reveals that identity is the most powerful predictor of being a food enthusiast. We demonstrate the utility of the four factors by operationalizing them as variables in tests of difference vis-à-vis demographic variables and conclude the study by summarizing the theoretical and tourism destination implications. This research addresses a need for theory-driven knowledge to inform the burgeoning special interest tourism of food tourism.

You can read “Food Enthusiasts and Tourism: Exploring Food Involvement Dimension” from Journal of Hospitality of Tourism Research free for the next two weeks by clicking here. Want to know all about the latest research from Journal of Hospitality & Tourism ResearchClick here to sign up for e-alerts!

*Image attributed to Thomas Abbs (CC)

Introducing Journal of Travel Research’s Incoming Editor!

CrouchWe’re pleased to welcome the incoming editor of Journal of Travel Research Geoffrey Crouch of La Trobe University! Dr. Crouch kindly provided us with some information on his background:

Geoffrey Crouch is Professor of Tourism Policy & Marketing in the La Trobe Business School, La Trobe University, Melbourne, Australia. He is an elected Fellow in the International Academy for the Study of Tourism. He has received several research awards including the 2012 Charles R. Goeldner Article of Excellence Award for the Best Paper published in the Journal of Travel Research in 2011, the 2012 Faculty of Business, Economics and Law Executive Dean’s Research Award, the 1997 Dean’s Award for Outstanding Research JTR_72ppiRGB_powerpointAchievement at the University of Calgary, the 1994 Best Article Award for the Journal of Travel Research, and the 1993 Best Paper Designation at the 48th Annual Conference of the Council for Hotel, Restaurant and Institutional Education (CHRIE). He was also an elected member of the Board of Directors of the Calgary Convention and Visitors Bureau. Professor Crouch has undertaken consulting assignments for organizations such as the Australian Tourist Commission, and the Hong Kong Tourist Association. In the area of space tourism, Professor Crouch organized a conference panel at the 2001 Travel and Tourism Research Association Conference on the future of space tourism that included Dr. Buzz Aldrin, Chairman of ShareSpace Foundation.

Geoffrey’s research interests span four main research themes, as follows: Tourism psychology and consumer behaviour; Destination competitiveness and management; Tourism marketing; and Tourism policy.

Journal of Travel Research, published bimonthly, is the premier, peer-reviewed research journal focusing on travel and tourism behavior, management and development. The first scholarly journal in North America focused exclusively on travel and tourism, Journal of Travel Research provides researchers, educators, and professionals with up-to-date, high quality, international and multidisciplinary research on behavioral trends and management theory for one of the most influential and dynamic industries. The journal is a 4 ranked journal by Association of Business Schools and A* ranked by Australian Business Deans Council. The July issue of Journal of Travel Research can be read for free for the next two weeks by clicking here.

The outgoing editor of Journal of Travel Research, Richard R. Perdue, will continue to process manuscripts under review to completion.

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Top Five: Journal of Travel Research

What keeps tourists coming back? How do the locals respond to tourism development? Can travel professionals positively affect society while pursuing their profits? These and more are among the topics covered in the current top-read articles in the Journal of Travel Research (JTR), providing up-to-date, high quality research on behavioral trends and management theory for one of the most influential and dynamic industries. These papers are freely available to access using the links below through May 4. Please share and enjoy!

JTR_72ppiRGB_150pixWPauline J. Sheldon and Sun-Young Park
An Exploratory Study of Corporate Social Responsibility in the U.S. Travel Industry
July 2011

Zvi Schwartz and Stephen Hiemstra
Improving the Accuracy of Hotel Reservations Forecasting: Curves Similarity Approach
July 1997

Pavlína Látková and Christine A. Vogt
Residents’ Attitudes toward Existing and Future Tourism Development in Rural Communities
January 2012

Jenny (Jiyeon) Lee, Gerard Kyle, and David Scott
The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination
November 2012

Jong-Hyeong Kim, J. R. Brent Ritchie, and Bryan McCormick
Development of a Scale to Measure Memorable Tourism Experiences
January 2012

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Study: Extra Rewards Make Customers Feel Guilty

It’s generally a great idea to “wow” your customers with unexpected benefits and perks–but a new study finds there’s also an unexpected downside to such preferential treatment.

Anna S. Mattila of The Pennsylvania State University, Lydia Hanks of The Florida State University, and Lu Zhang of The Pennsylvania State University published “Existential Guilt and Preferential Treatment: The Case of an Airline Upgrade,” forthcoming in the Journal of Travel Research (JTR) and now available in the journal’s OnlineFirst section. The abstract:

jtrUsing the context of an unexpected airline upgrade, we examined factors that influence an individual’s reaction when they are overrewarded compared to others: guilt-proneness and relationship to the other, underrewarded, individuals. Results demonstrated that for individuals high in guilt-proneness, satisfaction with the upgrade and behavioral intent may be qualified by a feeling of existential guilt when they receive benefits that others do not, particularly if they have a close relationship with those others. Our results extend the research in advantageous inequality by showing that people high in guilt-proneness tend to have a heightened sensitivity to such injustices. Our findings also have important implications for the hospitality, airline, and travel industries: for customers high in guilt-proneness, receiving an expected upgrade may, in fact, have unintended negative results. Managers can use this information to make employees aware of the potential detrimental effects of rewarding or upgrading only one member of a party.

Click here to continue reading, and follow this link to learn more about the Journal of Travel Research, which provides up-to-date, multidisciplinary research on behavioral trends and management theory for one of the most influential and dynamic industries. Don’t forget to sign up for e-alerts to stay informed!