Developing a Food Involvement Scale to Study Food Tourism

In recent years, food tourism has seen a spike in popularity, but how can researchers better understand the impact of food involvement on food tourism? In the recent article, "Food Enthusiasts and Tourism: Exploring Food Involvement Dimension," published in Journal of Hospitality & Tourism Research, authors Richard N. S. Robinson and Donald Getz set out to establish … Continue reading Developing a Food Involvement Scale to Study Food Tourism

Introducing Journal of Travel Research’s Incoming Editor!

We're pleased to welcome the incoming editor of Journal of Travel Research Geoffrey Crouch of La Trobe University! Dr. Crouch kindly provided us with some information on his background: Geoffrey Crouch is Professor of Tourism Policy & Marketing in the La Trobe Business School, La Trobe University, Melbourne, Australia. He is an elected Fellow in the … Continue reading Introducing Journal of Travel Research’s Incoming Editor!

Top Five: Journal of Travel Research

What keeps tourists coming back? How do the locals respond to tourism development? Can travel professionals positively affect society while pursuing their profits? These and more are among the topics covered in the current top-read articles in the Journal of Travel Research (JTR), providing up-to-date, high quality research on behavioral trends and management theory for … Continue reading Top Five: Journal of Travel Research

Study: Extra Rewards Make Customers Feel Guilty

It's generally a great idea to "wow" your customers with unexpected benefits and perks--but a new study finds there's also an unexpected downside to such preferential treatment. Anna S. Mattila of The Pennsylvania State University, Lydia Hanks of The Florida State University, and Lu Zhang of The Pennsylvania State University published "Existential Guilt and Preferential … Continue reading Study: Extra Rewards Make Customers Feel Guilty