Developing a Food Involvement Scale to Study Food Tourism

In recent years, food tourism has seen a spike in popularity, but how can researchers better understand the impact of food involvement on food tourism? In the recent article, "Food Enthusiasts and Tourism: Exploring Food Involvement Dimension," published in¬†Journal of Hospitality & Tourism Research,¬†authors Richard N. S. Robinson and Donald Getz set out to establish … Continue reading Developing a Food Involvement Scale to Study Food Tourism

Study: Extra Rewards Make Customers Feel Guilty

It's generally a great idea to "wow" your customers with unexpected benefits and perks--but a new study finds there's also an unexpected downside to such preferential treatment. Anna S. Mattila of The Pennsylvania State University, Lydia Hanks of The Florida State University, and Lu Zhang of The Pennsylvania State University published "Existential Guilt and Preferential … Continue reading Study: Extra Rewards Make Customers Feel Guilty