Top Five: Social Marketing

CaptureThe 4th World Social Marketing Conference takes place in Sydney, Australia starting this Sunday.

According to the conference website, the mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. Keynote speakers include Ashfaq Rahman of the Social Marketing Company, author Joel Bakan, Roberto Venturini of the State Government of Victoria’s Department of Health and Human Services, and Adrian Bauman of University of Sydney.

To celebrate the World Social Marketing Conference, we’re pleased to bring you the current top five most-read articles from Social Marketing Quarterly. These articles are available to read for free through the month of April.

“Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It” by Magdalena Cismaru from March 2014

home_cover“Social Marketing: A Systematic Review of Research 1998–2012” by V. Dao Truong from March 2014

“What Can Social Marketers Learn From the Accomplishments of Behavioral Economics?” by Lynne Doner Lotenberg published in OnlineFirst on February 26, 2015

“Smokey the Bear Should Come to the Beach: Using Mascot to Promote Marine Conservation” by Daniel Hayden and Benjamin Dills from March 2015

“Social Marketing and If You Can’t Fix It, Feature It! by Moshe Engelberg, Teresa Sanchez, and Jessa Engelberg from March 2015

You can have all the latest research from Social Marketing Quarterly sent directly to your inbox. Click here to sign up for e-alerts! Social Marketing Quarterly is now on Twitter! Follow them at @SMQJournal.

Top Five: Advances in Developing Human Resources

ADHR_72ppiRGB_powerpointWant to know all about the latest research in human resource development? Take a look at the top five most read articles from Advances in Developing Human Resources! This journal explores problems and solutions in an organizational setting and discusses concepts for the future allowing scholars and practitioners to work more effectively in human resource development. These articles are free for you to read for the next 30 days.

Brad Shuck and Kevin Rose
Reframing Employee Engagement Within the Context of Meaning and Purpose: Implications for HRD
November 2013 15: 341-355

Sehoon Kim and Gary N. McLean
Global Talent Management: Necessity, Challenges, and the Roles of HRD
November 2012 14: 566-585

Sunny L. Munn
Unveiling the Work–Life System: The Influence of Work–Life Balance on Meaningful Work
November 2013 15: 401-417

Kristopher J. Thomas
Workplace Technology and the Creation of Boundaries: The Role of VHRD in a 24/7 Work Environment
August 2014 16: 281-295

Judy O’Neil and Victoria J. Marsick
Action Learning Coaching
May 2014 16: 202-221

Want to know about all the latest news and research like this from Advances in Developing Human Resources? Click here to sign up for e-alerts!

 

 

Top Five: Communication Skills

The latest most-read articles from Business Communication Quarterly cover topics including crisis communication, workplace interpersonal skills, employee engagement and well-being, and more. The articles are free to access through the end of May using the links below. Please share and enjoy!

Sam H. DeKay
Interpersonal Communication in the Workplace: A Largely Unexplored Region
December 2012

bcqMelinda Knight
Communicating in a Crisis
March 2013

Judith Ainsworth
Business Languages for Intercultural and International Business Communication: A Canadian Case Study
March 2013

Geraldine E. Hynes
Improving Employees’ Interpersonal Communication Competencies: A Qualitative Study
December 2012

Karl L. Smart and Richard Featheringham
Developing Effective Interpersonal Communication and Discussion Skills
September 2006

Stay updated on the latest research in the field of business communication: subscribe to BCQ’s RSS feed, and click here to receive e-alerts about new articles and issues published online before they’re in print.

Top Five: Journal of Travel Research

What keeps tourists coming back? How do the locals respond to tourism development? Can travel professionals positively affect society while pursuing their profits? These and more are among the topics covered in the current top-read articles in the Journal of Travel Research (JTR), providing up-to-date, high quality research on behavioral trends and management theory for one of the most influential and dynamic industries. These papers are freely available to access using the links below through May 4. Please share and enjoy!

JTR_72ppiRGB_150pixWPauline J. Sheldon and Sun-Young Park
An Exploratory Study of Corporate Social Responsibility in the U.S. Travel Industry
July 2011

Zvi Schwartz and Stephen Hiemstra
Improving the Accuracy of Hotel Reservations Forecasting: Curves Similarity Approach
July 1997

Pavlína Látková and Christine A. Vogt
Residents’ Attitudes toward Existing and Future Tourism Development in Rural Communities
January 2012

Jenny (Jiyeon) Lee, Gerard Kyle, and David Scott
The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination
November 2012

Jong-Hyeong Kim, J. R. Brent Ritchie, and Bryan McCormick
Development of a Scale to Measure Memorable Tourism Experiences
January 2012

Stay abreast of the latest travel industry trends: subscribe to JTR’s RSS feed, and click here to receive e-alerts about new articles and issues published online before they’re in print.