Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

[We're pleased to welcome William Douglas Evans of George Washington University. Dr. Evans recently published an article in the March 2016 issue of Social Marketing Quarterly with co-authors Elizabeth Louise Andrade, Ricardo Villalba, Idalina Cubilla, I. Rivera, and Mark C. Edberg, entitled "Turning the Corner: Development of the Adelante Program Brand of Latino Youth."] My … Continue reading Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

Top Five: Social Marketing

Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change a student's life? Find out these answers and more by reading the current top five most-read articles from Social Marketing Quarterly. These papers are free to access through June 26 using the links below. Please … Continue reading Top Five: Social Marketing

College Drinking Prevention: A Social Marketing Approach

Editor's note: We are pleased to welcome Erika Beseler Thompson, assistant director for Alcohol and Other Drug Abuse Prevention Programs at North Dakota State University. Her article, "The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors," co-authored by Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford, … Continue reading College Drinking Prevention: A Social Marketing Approach