The Effect of Workplace Inspections on Worker Safety

Ling Li of the University of Wisconsin– Parkside and Perry Singleton of Syracuse University recently published in article in the ILR Review entitled, "The Effect of Workplace Inspections on Worker Safety," which is free to read for a limited time. The abstract for the article is below: The US Occupational Safety and Health Administration (OSHA) enforces … Continue reading The Effect of Workplace Inspections on Worker Safety

Macro-Social Marketing and Gun Violence in America

Traditionally marketing has focused on how to change individual's behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the advent of the social marketing fields, analysis focused on how conventional marketing tools could be used to change behavior to improve one's well being … Continue reading Macro-Social Marketing and Gun Violence in America

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

[We're pleased to welcome William Douglas Evans of George Washington University. Dr. Evans recently published an article in the March 2016 issue of Social Marketing Quarterly with co-authors Elizabeth Louise Andrade, Ricardo Villalba, Idalina Cubilla, I. Rivera, and Mark C. Edberg, entitled "Turning the Corner: Development of the Adelante Program Brand of Latino Youth."] My … Continue reading Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

Book Review: Strategic Social Marketing

Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 (Kindle edition) ISBN 978-1-44624-861-1 (hardcover), ISBN 978-1-44624-862-1 (paperback) Ann-Marie Kennedy of Auckland University of Technology recently took the time to review Jeff French and Ross Gordon's book in the Journal of Macromarketing. Here is an excerpt … Continue reading Book Review: Strategic Social Marketing

Book Review: A Social Strategy: How We Profit from Social Media

Mikolaj Piskorski: A Social Strategy: How We Profit from Social Media. Princeton, NJ: Princeton University Press, 2014. 275 pp. $29.95, cloth. You can read the book review by Olga Khessina of ILR School Cornell University published online by Administrative Science Quarterly. From the review: Social strategy is still an emerging phenomenon, but it is increasingly … Continue reading Book Review: A Social Strategy: How We Profit from Social Media

Using Social Marketing in China to Reduce the Spread of Cysticerosis

[We’re pleased to welcome Mary Dickey of the University of Oklahoma Health Sciences Center. Dr. Dickey recently published "Program Evaluation of a Sanitation Marketing Campaign Among the Bai in China: A Strategy for Cysticercosis Reduction" with Robert John, Helene Carabin, and Xiao-Nong Zhou in Social Marketing Quarterly.] I saw first-hand the problems with sanitation through … Continue reading Using Social Marketing in China to Reduce the Spread of Cysticerosis

Top Five: Social Marketing

The 4th World Social Marketing Conference takes place in Sydney, Australia starting this Sunday. According to the conference website, the mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the … Continue reading Top Five: Social Marketing

Was There Social Marketing in Victorian England?

Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked "Why can't you sell brotherhood like you sell soap?" But is it possible that the practice of social marketing could reach back as far as Victorian England? Author Jayne Krisjanous discusses the roots of social marketing in her research on … Continue reading Was There Social Marketing in Victorian England?

Encouraging Exercise in the Elderly

Stephan Dahl of Hull University, Lynne Eagle of James Cook University, and Mustafa Ebrahimjee of the Leigh Primary Care Centre are looking at new ways to reach out to the over-65 population when it comes to physical activity. We had a chance to speak with Dr. Dahl about the paper, "Golden Moves: Developing a Transtheoretical Model-based Social Marketing Intervention in an … Continue reading Encouraging Exercise in the Elderly

Social Marketing and Health Messages

Social marketing is become a major part of our day-to-day life. Let's face it -- you're currently reading a blog with that in mind! Health researchers have long been seeking ways to use social marketing to reach out to their communities and  better aid the public and Dr. Jessica Fits Willoughby may have done just that.  Dr. Willoughby developed … Continue reading Social Marketing and Health Messages