Evaluating Social Marketing Campaigns

[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns

Building Consensus through the Delphi Model

[We’re pleased to welcome authors D. Scott Borden of Western State Colorado University, Gareth Shaw and Tim Coles of University of Exeter Business School. They recently published an article in Social Marketing Quarterly entitled “Consensus Building in Social Marketing Campaigns Through the Delphi Method,” which is currently free to read for a limited time. Below, Dr. … Continue reading Building Consensus through the Delphi Model

Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry

Corporate social marketing (CSM) campaigns are used to improve the image of a wide variety of companies. Each CSM initiative is unique, but when it comes to companies in the alcohol industry, CSM campaigns seem to share a certain moral ambiguity. In sharp contrast to the other CSM initiatives, which demonstrate how an organization contributes positively … Continue reading Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry

Top Five: Social Marketing

The 4th World Social Marketing Conference takes place in Sydney, Australia starting this Sunday. According to the conference website, the mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the … Continue reading Top Five: Social Marketing

Calling for Papers on Corporate Social Marketing!

Do you have research on the practice of corporate social marketing? Social Marketing Quarterly is accepting submissions on this topic for their Special Issue that will be publishing in March 2016! This issue will be guest edited by Nancy Lee, Founder and President of Social Marketing Services, Inc., and Sameer Deshpande, Associate Professor of Marketing in … Continue reading Calling for Papers on Corporate Social Marketing!

Encouraging Exercise in the Elderly

Stephan Dahl of Hull University, Lynne Eagle of James Cook University, and Mustafa Ebrahimjee of the Leigh Primary Care Centre are looking at new ways to reach out to the over-65 population when it comes to physical activity. We had a chance to speak with Dr. Dahl about the paper, "Golden Moves: Developing a Transtheoretical Model-based Social Marketing Intervention in an … Continue reading Encouraging Exercise in the Elderly

Are Facebook Fan Pages Effective?

Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of people. But beyond getting “liked,” does a Facebook fan page actually influence the way people think and behave? In the first SAGE-published issue of Social Marketing Quarterly (SMQ), Paige Woolley and Michael Peterson, both of … Continue reading Are Facebook Fan Pages Effective?

“Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing

As the U.S. election season heats up, political marketing is everywhere. How does it interface with social marketing, which aims to change the behavior of individuals? Management INK is pleased to announce the first SAGE-published issue of Social Marketing Quarterly (SMQ), which answers this question and more. This week, we present a special series to … Continue reading “Eclectic, Timely, and Targeted”: Philip Kotler and Bill Novelli on Social Marketing

SAGE to publish Social Marketing Quarterly (SMQ) in 2012!

SAGE will launch its partnership with FHI 360 by publishing the journal Social Marketing Quarterly beginning in 2012. The title was previously published by Taylor & Francis. Through its peer-reviewed articles, Social Marketing Quarterly fosters a cooperative exploration of ideas and practices, to create strong bridges among various disciplines. More than just an industry journal, … Continue reading SAGE to publish Social Marketing Quarterly (SMQ) in 2012!