Should Restaurants Offer “Early-Bird” or “Night-Owl” Specials?

Diners who avoid the dinner rush at restaurants can't seem to catch a break. In the 90's, Jerry Seinfield made fun of senior citizens who took advantage of early-bird specials while Jack in the Box's current late-night meal promotion, "the munchie box," lampoons college-aged males. But are early-bird and night-owl specials even effective for increasing a … Continue reading Should Restaurants Offer “Early-Bird” or “Night-Owl” Specials?