When Customers Push Back: The Dangers of Service Divestment and How to Avoid Them

[We’re pleased to welcome authors Christina M. Haenel of the University of Goettingen, Hauke A. Wetzel of Massey University, and Maik Hammerschmidt of the University of Goettingen. They recently published an article in Journal of Service Research entitled "The Perils of Service Contract Divestment: When and Why Customers Seek Revenge and How It Can Be Attenuated," … Continue reading When Customers Push Back: The Dangers of Service Divestment and How to Avoid Them