Company executives believe they know the value of their product or service they provide, but the true judge of value comes from the customer’s perspective, which is constantly changing and shaped by every interaction, directly or indirectly, with a company. Customer perspective plays a large part in determining a company’s brand and the values the … Continue reading Is Value Creation from Human Connection an Area of Opportunity for Companies to Stand Out?
Mikolaj Piskorski: A Social Strategy: How We Profit from Social Media. Princeton, NJ: Princeton University Press, 2014. 275 pp. $29.95, cloth. You can read the book review by Olga Khessina of ILR School Cornell University published online by Administrative Science Quarterly. From the review: Social strategy is still an emerging phenomenon, but it is increasingly … Continue reading Book Review: A Social Strategy: How We Profit from Social Media
Large corporations have long been the focus of corporate social responsibility (CSR) studies. Such studies seem to support the separation thesis, which suggests that business and ethics are mutually exclusive. However, reexamining the role of small businesses in the history of CSR challenges the separation thesis and provides a new perspective on the relationship between … Continue reading Mixing Business and Ethics: How the Rotary Club Encouraged Ethical Business Practices