A One of a Kind Scholar and a Macromarketer

What is the Market? Is it a¬†physical space where people come to buy and sell goods and services? Is it an economic force that pushes businesses to compete? Or is it a social space where our mental models of society interact with strangers? Macromarketer Robert F. Lusch worked from this third perspective, analyzing the market … Continue reading A One of a Kind Scholar and a Macromarketer