Common Beliefs and Reality About PLS

[Editor's Note: We're pleased to welcome Dr. Jörg Henseler, who was the corresponding author on the article, "Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013)" from Organizational Research Methods.] The extent to which an issue is raised by successive generations of researchers and practitioners is a subtle indicator of its importance. … Continue reading Common Beliefs and Reality About PLS