Property Rights Design and Market Process

"Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic" was recently published in Online First in Journal of Macromarketing by Michaela Haase and Michael Kleinaltenkamp, both of Freie Universitat. Professor Kleinaltenkamp discusses the article below. Who is the target audience for this article? Scholars interested in the fields of marketing theory and market theory; … Continue reading Property Rights Design and Market Process