Do Marine Animals Make Effective Mascots?

If you grew up in the United States, there's a good chance that you were educated about preventing forest fires by Smokey the Bear. Smokey the Bear first debuted in 1944, following on the heels of Disney's "Bambi" which had been successful in garnering attention for the dangers of wildfires. Over the years, Smokey's story … Continue reading Do Marine Animals Make Effective Mascots?

Top Five: Social Marketing

Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change a student's life? Find out these answers and more by reading the current top five most-read articles from Social Marketing Quarterly. These papers are free to access through June 26 using the links below. Please … Continue reading Top Five: Social Marketing

Philip Kotler on Marketing With a Conscience

In the latest edition of the American Marketing Association's Marketing News, Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management, explains why "marketing needs a conscience": ​In the 1960s, during the heyday of tobacco advertising, one of the tobacco companies wanted to hire me as … Continue reading Philip Kotler on Marketing With a Conscience

Great Opportunities, Significant Challenges in Social Marketing

Social Marketing Quarterly focuses on the theoretical, research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society. Stan Polit, a 2012 Masters graduate from George Mason University’s Department of Communication, published “The Organizational Impacts of Managing Social Marketing Interventions” in the June 2012 issue of SMQ.The article examines "how … Continue reading Great Opportunities, Significant Challenges in Social Marketing