[We’re pleased to welcome Gavin Northey of University of Western Sydney. Professor Northey published an article entitled "Increasing Student Engagement Using Asynchronous Learning" with Tania Bucic, Mathew Chylinski, and Rahul Govind in the Journal of Marketing Education.] What inspired you to be interested in this topic? There is a broad body of research that links student … Continue reading Technology Extends Learning and Engagement Outside of the Classroom
This morning saw the start of the Marketing Educators Association 2015 Conference in Las Vegas, Nevada! MEA is the premier international organization devoted to advancing the practice and scholarship of marketing education. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing … Continue reading Top Five: Marketing Education
Journal of Marketing Education provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising. It is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development … Continue reading Do You Have Research on Marketing Education?
Many of the challenges facing today's businesses -- such as advertising claims, consumer protection, and product quality -- are marketing ethics issues. So why do so few university business programs offer standalone marketing ethics courses? In a study published in the Journal of Marketing Education, authors O. C. Ferrell of the University of New Mexico … Continue reading Where Are the Marketing Ethics Courses?
This month, the Journal of Marketing Education recognized its Outstanding Article of the Year winners for 2012. Congratulations to Bruce K. Pilling, Edward E. Rigdon, & Harvey J. Brightman, all of Georgia State University, who published the award-winning paper, “Building a Metrics-Enabled Marketing Curriculum: The Cornerstone Course” in the journal's August 2012 issue. The journal … Continue reading Best Paper Winners: Journal of Marketing Education
Thanks to shorter attention spans and “stimulation overload,” today’s Generation Y business students are a tough crowd when it comes to classroom engagement. A new study in the Journal of Marketing Education (JME) ditches the traditional lecture method for an innovative approach in which marketing students create their own photo novels to generate lively discussion, … Continue reading A “Novel” Approach to Engaging Gen Y
Alan Bradshaw, University of London, and Mark Tadajewski, University of Strathclyde, published "Macromarketing Roundtable Commentary--The Export of Marketing Education" on September 20th, 2011 in the Journal of Macromarketing's OnlineFirst collection. Dr. Bradshaw kindly provided the following commentary on the article. In the UK it is increasingly common for postgraduate students of marketing to be recruited from across … Continue reading Macromarketing Roundtable Commentary