Book Review: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor

515PTSxE02L._SY344_BO1,204,203,200_Steven G. Anderson: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor. New York: Columbia University Press, 344 pp. $105.00 (hardcover), $31.50 (paperback), $29.79 (Kindle Edition), ISBN-13: 978-0231159227

Satyam of the Indian Institute of Management in Lucknow, India recently reviewed Steven G. Anderson’s book on strategies for assisting the poor in developing countries, available now in the OnlineFirst section of Journal of Macromarketing.

Different perspectives on which developmental approach is the best to tackle the problems of the poor have been JMMK_new C1 template.indddebated, while change agents have been trying to address this issue in various ways. The answer lies in finding solutions to more fundamental questions including: What are some of the best ways to assist the poor in developing countries; which development strategies have better chances of success in a particular context and why; what are the strengths and limitations of these social change approaches; and what is the way forward?

Professor Steven G. Anderson, Director of School of Social Work at Michigan State University, draws upon his four decades of expertise as academician as well as practitioner and attempts to answer these questions in his latest book, New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor. His book takes the readers through four broad social development approaches that emphasize diverse market-based strategies to improve the life of disadvantaged groups. The book contains seven chapters and is just above three hundred pages in length. The chapters are organized around the approaches described by the author and towards the end an attempt is made to integrate these overarching approaches along with a comparative analysis.

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