Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 (Kindle edition) ISBN 978-1-44624-861-1 (hardcover), ISBN 978-1-44624-862-1 (paperback) Ann-Marie Kennedy of Auckland University of Technology recently took the time to review Jeff French and Ross Gordon's book in the Journal of Macromarketing. Here is an excerpt … Continue reading Book Review: Strategic Social Marketing
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their article "The Evolution of Retailing: A Meta Review of the Literature" from Journal of Macromarketing, authors Ellen McArthur, Scott Weaven, and Rajiv Dant review a wide range of literature detailing the progression of retailing throughout … Continue reading How Has Retailing Evolved?
Born in 1870, George Lewis "Tex" Rickard's career path was far from traditional. He served time as a Texas marshal, prospected for gold in Alaska, founded both the South America Land and Cattle Company and the Rickard Texas Oil Company, and famously promoted boxing across the United States. But according to Chad S. Seifried and … Continue reading The Sports Marketing Career of “Tex” Rickard
One man's trash is another man's treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging & Advertising in London. Opie's museum houses a multitude of everyday artifacts dating as far back as the Victorian era through recent history. In their article entitled "Throwaway History: Brand Ephemera and Consumer … Continue reading What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?
Social Marketing is not a new concept. In his 1952 article G. D. Wiebe asked "Why can't you sell brotherhood like you sell soap?" But is it possible that the practice of social marketing could reach back as far as Victorian England? Author Jayne Krisjanous discusses the roots of social marketing in her research on … Continue reading Was There Social Marketing in Victorian England?
The United States Environmental Protection Agency estimates that only 15% of post-consumer textile waste is recovered each year, leaving a whopping 85% in landfills. This means that used textiles occupy nearly 5% of landfills overall. What can be done to help this problem? Karin M. Ekström and Nicklas Salomonson discuss the possibilities from a macromarketing … Continue reading Are You Throwing Those Old Jeans in the Trash?
At the end of March, meat producers in North America, including Tyson Foods Inc. and Hormel Foods Corp., lost an appeal to suspend new country-of-origin labeling laws, claiming it violated their first amendment rights. The law has been a hot topic of debate, with some claiming that labeling is a food safety tool and others … Continue reading Do You Know Where Your Food Comes From?
Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no meat diet has been promoted as a healthier option, but can reduced manufacture of animal products also help combat climate change? Michael B. Beverland discusses this concept in his article "Sustainable Eating: Mainstreaming … Continue reading Are Plant-Based Diets Better For More Than Just Your Health?
Can sustainability be considered a megatrend? If so, just what does this mean for the study of macromarketing? Scholars John D. Mittelstaedt, Clifford J. Shultz II, William E. Kilbourne, and Mark Peterson explore this topic in their article "Sustainability as Megatrend: Two Schools of Macromarketing Thought" from the Journal of Macromarketing. The abstract: Is sustainability a … Continue reading Explore Sustainability as Megatrend
Journal of Macromarketing Examining the Interactions among Markets, Marketing and Society Editor: Terrence H. Witkowski Calls for Papers 2014 Call for Papers: 39th Annual Macromarketing Conference- Macromarketing and the Crisis of the Social Imagination 2015 Call for Papers: Special Issue on China and Chinese Communities Due August 31, 2013 2015 Call for Papers: Special Issue … Continue reading Call for Papers: Journal of Macromarketing