Do You Have Research on Macro-Social Marketing?

Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland University of Technology, New Zealand. Macro-Social Marketing goes beyond single campaigns for individual behavior change. This is a relatively new area in the literature and … Continue reading Do You Have Research on Macro-Social Marketing?