What Do Students Think of Social Media in the Classroom?

It may not come as much of a shock to hear that young adults go on social media the most. According to Pew Research Center's , 87% of Facebook users are between 18 and 29. As social media has become more popular, educators have jumped on board as well. A 2013 study done by Pearson … Continue reading What Do Students Think of Social Media in the Classroom?

Texting In Class: Hazardous To Your Grades?

Students do it on the sly. Instructors, in general, despise it. But texting has become a way of life--with studies revealing that young people spend 15% of their waking life doing it--and it's bound to happen in the marketing education classroom. How does it impact students' GPAs and what, if anything, can instructors do about … Continue reading Texting In Class: Hazardous To Your Grades?

Why Embrace Quantitative Methods?

Editor's note: We're pleased to welcome Crina O. Tarasi, J. Holton Wilson, Cheenu Puri, and Richard L. Divine, all of Central Michigan University, who published "Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety" in the Journal of Marketing Education. While teaching a variety of marketing courses, from the introductory course to advanced … Continue reading Why Embrace Quantitative Methods?