It may not come as much of a shock to hear that young adults go on social media the most. According to Pew Research Center's , 87% of Facebook users are between 18 and 29. As social media has become more popular, educators have jumped on board as well. A 2013 study done by Pearson … Continue reading What Do Students Think of Social Media in the Classroom?
Editor's note: We are pleased to welcome Stefanie L. Boyer of Bryant University. Her paper, "Self-Directed Learning: A Tool for Lifelong Learning," co-authored by Diane R. Edmondson, Andrew B. Artis and David Fleming, is forthcoming in the Journal of Marketing Education and now available in OnlineFirst. As academics, our livelihood is based on how well … Continue reading What Makes Students Want To Learn?
Students do it on the sly. Instructors, in general, despise it. But texting has become a way of life--with studies revealing that young people spend 15% of their waking life doing it--and it's bound to happen in the marketing education classroom. How does it impact students' GPAs and what, if anything, can instructors do about … Continue reading Texting In Class: Hazardous To Your Grades?