As the year comes to an end, we'd like to celebrate by taking a look back at some of the most popular posts this year. Over the past year, Management INK has created 178 new posts, for a total of 1,469 published posts since Management INK started in 2010. Here is a countdown of this … Continue reading This Year in Review: The Top 5 Management INK Posts from 2015
This morning saw the start of the Marketing Educators Association 2015 Conference in Las Vegas, Nevada! MEA is the premier international organization devoted to advancing the practice and scholarship of marketing education. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing … Continue reading Top Five: Marketing Education
Journal of Marketing Education provides a forum for the exchange of ideas, information, and experiences related to educating students of marketing and advertising. It is the leading peer-reviewed, international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing new course content and effective teaching methods. It also addresses professional issues, including development … Continue reading Do You Have Research on Marketing Education?
What factors influence undergraduate business students' decision to pursue sales education? What's the role of self-efficacy in sales education? Can an interactive computer simulation teach students sales ethics? Journal of Marketing Education's Special Issue on Sales Education and Training explores these topics and more! James W. Peltier of the University of Wisconsin-Whitewater and Andrea L. … Continue reading Read Journal of Marketing Education’s Special Issue on Sales Education and Training for Free!
Interested in developing your marketing instruction? Check out the Journal of Marketing Education's new Editor's Choice collection titled "Evidence-Based Methods for Improving Marketing Education." Topics include: An increase from four to six exams per semester improves student performance and teacher evaluations. A long class format (3-hour class once a week) is associated with lower student … Continue reading Trying to Improve Marketing Education?
Do you have a paper to submit? The Journal of Marketing Education is now accepting research on ethics, corporate social responsibility, sustainability and numerous other topics, welcoming cross-functional submissions about educating our future business leaders. About the Journal The Journal of Marketing Education (JME) is the leading international scholarly journal devoted to contemporary issues in … Continue reading Educating Our Future Business Leaders
About the Journal The Journal of Marketing Education (JME) is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of … Continue reading Get published! Submit your research to the Journal of Marketing Education
The 36th annual conference of the Marketing Educators’ Association will be held April 19-21 2012 at the Hilton Long Beach & Executive Meeting Center hotel in Long Beach, California. The Marketing Educators' Association will be hosting an outstanding paper award competition and the winner will be considered for publication in the Journal of Marketing Education, … Continue reading Journal of Marketing Education 2012 Call for Papers