Ling Li of the University of Wisconsin– Parkside and Perry Singleton of Syracuse University recently published in article in the ILR Review entitled, "The Effect of Workplace Inspections on Worker Safety," which is free to read for a limited time. The abstract for the article is below: The US Occupational Safety and Health Administration (OSHA) enforces … Continue reading The Effect of Workplace Inspections on Worker Safety
Traditionally marketing has focused on how to change individual's behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the advent of the social marketing fields, analysis focused on how conventional marketing tools could be used to change behavior to improve one's well being … Continue reading Macro-Social Marketing and Gun Violence in America
Steven G. Anderson: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor. New York: Columbia University Press, 344 pp. $105.00 (hardcover), $31.50 (paperback), $29.79 (Kindle Edition), ISBN-13: 978-0231159227 Satyam of the Indian Institute of Management in Lucknow, India recently reviewed Steven G. Anderson's book on strategies for assisting the poor in developing countries, … Continue reading Book Review: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland University of Technology, New Zealand. Macro-Social Marketing goes beyond single campaigns for individual behavior change. This is a relatively new area in the literature and … Continue reading Do You Have Research on Macro-Social Marketing?
Looking for holiday gift ideas or just a good read to relax with over the long weekend? We've provided you with three insightful book reviews to sink your teeth into. Saru Jayaraman. Behind the Kitchen Door. Ithaca, NY: Cornell University Press/ILR Press, 2013. 208 pp. ISBN 978-0-8014-7951-9. $15.95 (Paperback). Read the review by Janice Fine … Continue reading A Cornucopia of Book Reviews!
The Journal of Macromarketing has announced two new Calls for Papers. The first Call for Papers is for the 37th Annual Macromarketing Conference, which takes place in Germany between June 13 and June 16, 2012. The conference theme is "Sustainable Development of Markets and Marketing Systems in a Globalized World." The conference will focus on the … Continue reading Journal of Macromarketing Call for Papers