Developing a Food Involvement Scale to Study Food Tourism

In recent years, food tourism has seen a spike in popularity, but how can researchers better understand the impact of food involvement on food tourism? In the recent article, "Food Enthusiasts and Tourism: Exploring Food Involvement Dimension," published in Journal of Hospitality & Tourism Research, authors Richard N. S. Robinson and Donald Getz set out to establish … Continue reading Developing a Food Involvement Scale to Study Food Tourism

Martin Mende on Coproduction of Transformative Services

[We're pleased to welcome Martin Mende of Florida State University. Dr. Mende recently collaborated with Jenny van Doorn of the University of Groningen on their article "Coproduction of Transformative Services as a Pathway to Improved Consumer Well-Being: Findings from a Longitudinal Study on Financial Counseling" from Journal of Service Research.] What inspired you to be … Continue reading Martin Mende on Coproduction of Transformative Services

Pictorial Information Roles

Soo Hyun Jun, Bournemouth University, and Stephen Holland, University of Florida, published "Information-Processing Strategies: A Focus on Pictorial Information Roles" in the March online first issue of Journal of Travel Research. Professor Jun shared some background information about the article. Who is the target audience for this article? Scholars and practitioners interested in consumer decision-making, mobile marketing, … Continue reading Pictorial Information Roles