Collaboration via Twitter? Lessons from a Marketing Classroom

[We’re pleased to welcome authors Dr. Alexandra K. Abney of the University of Alabama at Birmingham, Laurel A. Cook of West Virginia University, Alexa K. Fox of the University of Akron, and Jennifer Stevens of the University of Toledo. They recently published an article in the Journal of Marketing Education entitled "Intercollegiate Social Media Education Ecosystem," … Continue reading Collaboration via Twitter? Lessons from a Marketing Classroom

Mobile Business Retailing

[We’re pleased to welcome authors Sarah Fischbach and Veronica Guerrero of California Lutheran University. They recently published an article in the Journal of Marketing Education entitled “Mobile Business Retailing: Driving Experiential Learning on Campus," which is currently free to read for a limited time. Below, they reflect on the motivations for conducting this research:] Almost everyone knows … Continue reading Mobile Business Retailing

What Do Students Think of Social Media in the Classroom?

It may not come as much of a shock to hear that young adults go on social media the most. According to Pew Research Center's , 87% of Facebook users are between 18 and 29. As social media has become more popular, educators have jumped on board as well. A 2013 study done by Pearson … Continue reading What Do Students Think of Social Media in the Classroom?

What Makes Students Want To Learn?

Editor's note: We are pleased to welcome Stefanie L. Boyer of Bryant University. Her paper, "Self-Directed Learning: A Tool for Lifelong Learning," co-authored by Diane R. Edmondson, Andrew B. Artis and David Fleming, is forthcoming in the Journal of Marketing Education and now available in OnlineFirst. As academics, our livelihood is based on how well … Continue reading What Makes Students Want To Learn?

Creative Problem Solving for Marketers

Editor's note: We're pleased to welcome Minna-Maarit Jaskari of the University of Vaasa, Finland, whose article "The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects: A SOLO Taxonomy Approach" is forthcoming in the Journal of Marketing Education and now available in the journal's OnlineFirst section. My paper is about assessing creativity in … Continue reading Creative Problem Solving for Marketers