The rise of processed foods in the past century has brought with it a rising tide of health concerns. Obesity, heart disease, and diabetes have all been linked to diets high in fat, sodium, and sugar, leading many to seek out healthier alternatives. But making the switch from cookies and potato chips to broccoli and apples is … Continue reading Breaking Bad Habits: How Marketing Incentives Can Lead to Healthy Food Choices
Selling Our Souls: The Commodification of Hospital Care in the United States. By Adam D. Reich Princeton, NJ: Princeton University Press, 2014. 248 pp. ISBN 978-0-6911-60405, $39.50 Nick Krachler recently published a book review in ILR Review. An excerpt from the review: Reich’s main focus is on the institutional legacies that shape how the people working in his … Continue reading Book Review: Selling Our Souls: The Commodification of Hospital Care in the United States
[We're pleased to welcome Paul Devereux of University College Dublin. Paul recently published an article in ILR Review entitled "Losing Heart? The Effects of Job Displacement on Health" with co-authors Sandra E. Black of University of Texas, Austin and Kjell G. Salvanes of Norwegian School of Economics.] The growth and decline of firms is a … Continue reading How Does Job Displacement Impact Heart Health?
Does compassion make dieters more likely to lose weight? What stops people from recycling? Could an anti-drinking Facebook campaign change a student's life? Find out these answers and more by reading the current top five most-read articles from Social Marketing Quarterly. These papers are free to access through June 26 using the links below. Please … Continue reading Top Five: Social Marketing
Editor's note: We are pleased to welcome Erika Beseler Thompson, assistant director for Alcohol and Other Drug Abuse Prevention Programs at North Dakota State University. Her article, "The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors," co-authored by Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford, … Continue reading College Drinking Prevention: A Social Marketing Approach
The Journal of Management (JOM) has a new Editor's Choice collection on the topic of Work Stress and Health, with all articles free to access now through March 24. JOM recently found that about 7% of full-time workers experienced a major depressive episode in the past year. And according to the APA's latest Stress in … Continue reading Work Stress and Health: New Journal of Management Collection
How can you develop successful partnership efforts that help your organization become one that others seek to engage? In this video Q&A, Social Marketing Quarterly (SMQ) co-editor Lynne Doner Lotenberg and Darcy Sawatzki, both of Hager Sharp, talk about bringing ‘Best Bones Forever’ — a national bone health campaign targeting U.S. tween girls — to … Continue reading Video: Building Partnerships With Social Marketing
“Childhood Obesity, Academic Achievement, and School Expenditures”, by Tami Gurley-Calvez and Amy Higginbotham, both of West Virginia University, Morgantown, West Virginia, was the most frequently read article in Public Finance Review in 2010. Tami Gurley-Calvez has provided some additional background to the article: Childhood obesity rates are rising at alarming rates. Yet the long-term consequences of … Continue reading The Implications of Childhood Obesity