Are Corporations Really as Green as They Say They Are?

recycle-1-917289-mMore and more, consumers are demanding “green” products. In response, many corporations are developing and marketing merchandise billed as environmentally friendly. But are these corporations choosing to ignore any negative ramifications these products may actually have? Organization and Environment Guest Editor Frances Bowen and Editor J. Alberto Aragon-Correa discuss in their editorial “Greenwashing in Corporate Environmentalism Research and Practice: The Importance of What We Say We Do.”

From the editorial:

Greenwashing is the selective disclosure of positive information without full disclosure of negative information so as to create an overly positive corporate image (Lyon & Maxwell, 2011). Greenwashing is a central empirical phenomenon oae coverwithin organizations’ interactions with the natural environment because it is hard for stakeholders to directly evaluate firms’ environmental performance. This leads to a reliance on firms to signal their environmental quality through environmental reports, advertising, corporate websites, or eco-certification schemes. Increased environmental disclosure without obvious substantive improvements in environmental impacts has fed justifiable skepticism about the gap between what firms say and do on environmental issues (e.g., Dauvergne & Lister 2010; Forbes & Jermier, 2012; Konefal, 2013). Increased environmental disclosure has also provided research questions and empirical data for scholars to analyze greenwashing behavior, its drivers, and its consequences (e.g., Delmas & Burbano, 2011; Du, 2014; Walker & Wan, 2012).

This editorial also introduces the most recent issue of Organization and Environment, which can be read for free for the next 30 days. Click here to view the Table of Contents and here to read “Greenwashing in Corporate Environmentalism Research and Practice: The Importance of What We Say We Do.” Want to know all the latest from Organization and Environment? Click here to sign up for e-alerts!

Is There an Economic Future for Eco-Friendly Eateries?

salad-1154395-mMore and more consumers are turning to environmentally friendly products and services, even though this can occasionally mean a higher cost. Restaurants are no exception to the idea of greener living, but are customers willing to allow for the extra expense involved? Young Namkung and SooCheong (Shawn) Jang researched this in their article “Are Consumers Willing to Pay More for Green Practices at Restaurants?” from the Journal of Hospitality and Tourism Research.

The abstract:

This study examines customers’ willingness to pay more for green practices in restaurants using hypothetical scenarios. The objective of this study is to investigate the characteristics of consumers with 2JHTR07_Covers.pdfa higher willingness to pay more and examine the relationship between consumers’ perceptions of green brand image and their willingness to pay more for a restaurant’s green practices. A total of 334 responses showed that more than two-thirds of restaurant customers would be willing to pay extra money for green restaurant practices. Age, previous experience, involvement, and self-perception were found to be significant in accessing consumers’ willingness to pay more for green practices in restaurants. In addition, the results showed that customers with a strong likelihood to pay more for green practices had higher perceptions of green brand image than those who were less likely to pay extra.