What Effect Does Status Endowment Have on Customer Loyalty Programs?

[We're pleased to welcome Lena Steinhoff of the University of Paderborn in Germany. Dr. Steinhoff recently collaborated with Andreas Eggert of University of Paderborn and Ina Garnefeld of the University of Wuppertal on their paper from Journal of Service Research entitled "Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs."] When … Continue reading What Effect Does Status Endowment Have on Customer Loyalty Programs?