Does Employer Branding Influence a Candidate’s Job Application Decisions?

Employer branding is mainly concerned with creating and improving the image of an organization as an employer or as a great place to work. The employer brand influences how current and potential employees interact with a company’s brand, and more specifically, the company’s brand image as an employer. Both firm-level and job-related variables significantly influence … Continue reading Does Employer Branding Influence a Candidate’s Job Application Decisions?