Developing a Food Involvement Scale to Study Food Tourism

In recent years, food tourism has seen a spike in popularity, but how can researchers better understand the impact of food involvement on food tourism? In the recent article, "Food Enthusiasts and Tourism: Exploring Food Involvement Dimension," published in¬†Journal of Hospitality & Tourism Research,¬†authors Richard N. S. Robinson and Donald Getz set out to establish … Continue reading Developing a Food Involvement Scale to Study Food Tourism