Veganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no meat diet has been promoted as a healthier option, but can reduced manufacture of animal products also help combat climate change? Michael B. Beverland discusses this concept in his article "Sustainable Eating: Mainstreaming … Continue reading Are Plant-Based Diets Better For More Than Just Your Health?
As the global economy goes green, firms and policymakers need to determine which green sectors offer the greatest potential for success. An article in the latest issue of the Journal of Environment & Development, "Mapping Green Product Spaces of Nations," takes a practical approach with 'product space maps' which can be produced for virtually any country: … Continue reading Are You Ready for the Green Economy?
Advances in Developing Human Resources has published an article outlining objectives for developing creative and innovative leadership, as well as recommendations for how technology--including e-mentoring, multisource feedback, social media and more--can be leveraged to achieve those objectives: Leaders must think creatively and facilitate the creative work of others, but traditional approaches to developing leaders have … Continue reading How Technology Can Improve Creative Leadership
Editor's note: Dr. Thomas Sterner, Professor of Environmental Economics at the University of Gothenburg and Visiting Chief Economist at the Environmental Defense Fund, also co-authored the op-ed "Rio Isn’t All Lost" on June 18 in The New York Times, focusing on the "seeds of an energy revolution" that may help us solve the climate crisis. … Continue reading Climate Change: Is It Too Late?
The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on entrepreneurship, retailing, weddings and sex roles, quality of life, environmental sustainability, and more in the nation known as a model for developing countries worldwide. JMK Editor Terry Witkowski of California State University interviewed guest editor Clifford … Continue reading Podcast: Why Vietnam? A Macromarketing Perspective
The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to various macromarketing themes. Guest editor Clifford J. Shultz, II, of Loyola University Chicago, authored the introductory essay, “Vietnam: Political Economy, Marketing System.” To access all articles in this special issue, please click here. The abstract: … Continue reading JMK Special Issue on Vietnam
Alan Bradshaw, University of London, and Mark Tadajewski, University of Strathclyde, published "Macromarketing Roundtable Commentary--The Export of Marketing Education" on September 20th, 2011 in the Journal of Macromarketing's OnlineFirst collection. Dr. Bradshaw kindly provided the following commentary on the article. In the UK it is increasingly common for postgraduate students of marketing to be recruited from across … Continue reading Macromarketing Roundtable Commentary
"Testing the Developmental Nature of Work Motivation Using Kegan’s Constructive-Development Theory," by Marilyn J. Bugenhagen and John E. Barbuto, Jr., appeared on OnlineFirst of the Journal of Leadership & Organizational Studies on August 25, 2011. The Abstract: This article reports a field study testing the relationship between individuals’ constructive-development level and their sources of work … Continue reading Testing the Developmental Nature of Work Motivation