Are Plant-Based Diets Better For More Than Just Your Health?

rome-campo-dfiori-1438320-4-mVeganism and vegetarianism are becoming more and more popular as a greater variety of plant-based foods become available. A little to no meat diet has been promoted as a healthier option, but can reduced manufacture of animal products also help combat climate change? Michael B. Beverland discusses this concept in his article “Sustainable Eating: Mainstreaming Plant-Based Diets in Developed Economies,” from the Journal of Macromarketing.

The abstract:

Livestock production has an enormous impact on climate change emissions, resource use, habitat loss, and the availability of staples for consumers in developing countries. Despite this, macromarketers haveJMMK_new C1 template.indd paid little attention to environmentally sustainable diets. Although researchers in health studies have identified the need to mainstream plant-based diets, they downplay the sociocultural meanings associated with meat and vegetable consumption. We propose the challenge of change in eating habits reflects a classic agency-structure tension and draw on Kurt Lewin’s force-field theory to examine five forces for/against the mainstreaming of sustainable diets (human health, environmental sustainability, morality, identity, and institutional factors). Policy solutions are identified with particular attention paid to expanding the size of the health vegetarian segment.

Read “Sustainable Eating: Mainstreaming Plant-Based Diets in Developed Economies” from the Journal of Macromarketing for free by clicking here. Make sure to sign up for e-alerts by clicking here and keep up with all the latest from the Journal of Macromarketing.

Are You Ready for the Green Economy?

As the global economy goes green, firms and policymakers need to determine which green sectors offer the greatest potential for success. An article in the latest issue of the Journal of Environment & Development, Mapping Green Product Spaces of Nations,” takes a practical approach with ‘product space maps’ which can be produced for virtually any country:

JED_72ppiRGB_150pixwBased on the “Product Space” model pioneered by Hidalgo, Klinger, Barabasi, and Hausmann (2007), this article proposes a data-based analytical approach to help policymakers identify green sectors and green products which a country is best positioned to produce and export. By explicitly displaying and analyzing green goods within the product space of a country, our approach, as outlined here, allows national policymakers and sectoral stakeholders to identify promising green growth options and design sectoral policies needed to support these. This article thus contributes to policymaking by offering a practical methodology which can serve as an additional tool to help countries interpret their own economic complexity, and to design and target green industrial policies in those sectors most likely to produce export gains.

Read the article, “Mapping Green Product Spaces of Nations,” published by Robert Hamwey, Henrique Pacini, and Lucas Assunção of the United Nations Conference on Trade and Development in the Journal of Environment & Development June 2013 issue, and sign up for e-alerts from the journal to get updates about new research and debate on the nexus of environment and development issues.

How Technology Can Improve Creative Leadership

Advances in Developing Human Resources has published an article outlining objectives for developing creative and innovative leadership, as well as recommendations for how technology–including e-mentoring, multisource feedback, social media and more–can be leveraged to achieve those objectives:

Leaders must think creatively and facilitate the creative work of others, but traditional approaches to developing leaders have not fully addressed this need. A key problem with regard to developing creative and innovative leadership capacity is the lack of clearly articulated objectives for developmental programs. Moreover, novel developmental tools and techniques may be necessary to develop these capacities. We provide a synthesis of what the existing literature indicates must be developed to facilitate creative and innovative leadership. We present the requisite knowledge and skills—complete with developmental objectives, learning prompts, and reflection questions—in a practical, summarized format. Next, we explore how creative/innovative leadership capacity in organizations might be enhanced by leveraging technology via simulations, e-mentoring, multisource feedback, social media, and succession planning programs. The design and implementation of a creative/innovative leadership program requires a shared investment by key stakeholders—senior executives, employees, managers/leaders, mentors, information technology experts, and human resource development professionals. We review the key concerns for these stakeholders and outline specific considerations for human resource development professionals.

Read the article by Alison L. Antes of Northern Kentucky University and Matthew J. Schuelke of the Air Force Research Laboratory, “Leveraging Technology to Develop Creative Leadership Capacity,” published in the August 2011 issue of Advances in Developing Human Resources, and sign up for a-alerts here to be notified when the latest HRD research is available online.

Climate Change: Is It Too Late?

Editor’s note: Dr. Thomas Sterner, Professor of Environmental Economics at the University of Gothenburg and Visiting Chief Economist at the Environmental Defense Fund, also co-authored the op-ed “Rio Isn’t All Lost” on June 18 in The New York Times, focusing on the “seeds of an energy revolution” that may help us solve the climate crisis.


Even before the Rio+20 Earth Summit ended on Friday, critics had deemed it a failure, calling it “too little, too late.” But a New York Times op-ed coauthored by top environmental leaders offers a different perspective:

Rio+20 is a catalyst. It is the starting point for change, not the finish line. It is a call to action for all of us who now realize that we can’t just rely on government negotiators or verbose and hyper-compromised documents to save our planet.

Today, we present a selection of articles offering good reasons to answer that call, along with strategies for moving forward in the race against climate change.

Mark C. J. Stoddart of the Memorial University of Newfoundland, D. B. Tindall of the University of British Columbia, and Kelly L. Greenfield of the Memorial University of Newfoundland published “‘Governments Have the Power’? Interpretations of Climate Change Responsibility and Solutions Among Canadian Environmentalists” in the March 2012 issue of Organization & Environment.

Cynthia E. Clark and Elise Perrault Crawford, both of Bentley University, published “Influencing Climate Change Policy: The Effect of Shareholder Pressure and Firm Environmental Performance” in the March 2012 issue of Business & Society.

Thomas Sterner of the University of Gothenburg, Maria Damon of New York University, Gunnar Köhlin of the University of Gothenburg, and Martine Visser of the University of Cape Town published “Capacity Building to Deal With Climate Challenges Today and in the Future” in the March 2012 issue of The Journal of Environment & Development.

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Podcast: Why Vietnam? A Macromarketing Perspective

The Journal of Macromarketing (JMK) has a new podcast highlighting the March 2012 Special Issue on Vietnam, with articles on entrepreneurship, retailing, weddings and sex roles, quality of life, environmental sustainability, and more in the nation known as a model for developing countries worldwide.

JMK Editor Terry Witkowski of California State University interviewed guest editor Clifford J. Shultz II of Loyola University Chicago, who sees Vietnam as “a living laboratory” for these issues. Dr. Shultz discusses Americans’ evolving understanding of Vietnam and explores the depth and breadth of expertise represented in this special issue.

Click here to download the podcast, and here to subscribe on iTunes.

Clifford J. Shultz II is Professor and Kellstadt Chair of Marketing in the School of Business Administration at Loyola University Chicago. He received his Ph.D., M. Phil. and M.A. from Columbia University in the City of New York, and his B.A. from DePauw University. Dr. Shultz has expertise on marketing, economic development and consumption in transforming economies, particularly the transition economies of Asia, the Balkans, and other recovering economies. He served two terms as Editor of the Journal of Macromarketing, and has over 150 publications in various scholarly outlets, including the Columbia Journal of World Business, Contemporary Southeast Asia, Business Horizons, Psychology and Marketing, Marketing Management, Research in Consumer Behavior, Journal of Applied Social Psychology and others. Dr. Shultz also served as President of the International Society of Markets and Development, and currently serves on several editorial and policy boards, including Journal of Public Policy & Marketing, Trzište, Vietnam Marketing Journal, Applied Research in Quality of Life, and Consumption, Markets and Culture.

Terrence Witkowski, Editor of the Journal of Macromarketing, is Professor of Marketing and Director of International Business Programs at the College of Business Administration, California State University, Long Beach.  He holds a B.A. in History from Northwestern University, an M.S. in Management from UCLA, and a Ph.D. in Business Administration from U. C. Berkeley.  About half of Dr. Witkowski’s research focuses on international topics, especially marketing in developing countries and cross-cultural consumer behavior, and the remainder is in the area of U.S. marketing and consumer history and the history of marketing thought.  Dr. Witkowski has published over 90 journal articles, papers and abstracts in conference proceedings, book reviews, and other works, and serves on editorial review boards of the Journal of Historical Research in Marketing, Marketing Theory, and Management & Organizational History. He is a former President of the CHARM (Conference on Historical Analysis and Research in Marketing) Association.

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JMK Special Issue on Vietnam

The Journal of Macromarketing (JMK) has released its first country-specific special issue, featuring articles and commentaries about Vietnam that tie in to various macromarketing themes. Guest editor Clifford J. Shultz, II, of Loyola University Chicago, authored the introductory essay, “Vietnam: Political Economy, Marketing System.” To access all articles in this special issue, please click here.

The abstract:

Vietnam is an evolving political economy and marketing system. Since the implementation of Doi Moi, the 1986 policy to invoke a shift from central economic planning to a more market-oriented system, the country has made extraordinary progress on several socioeconomic indicators. Some observers contend Vietnam is a development model; others suggest the country still has numerous challenges to overcome before it can reach its development goals. This article provides an overview of Vietnam’s socioeconomic development; it introduces eight refereed articles and four commentaries that comprise the scholarly contributions to the first special issue of the Journal of Macromarketing to feature research on a single country. Vietnam is that country. Contributors provide detailed research, analysis, and reflection on the interplay of markets, marketing, and society. Topics studied include system complexity and entrepreneurship, retailing evolution, consumption dynamics and societal wellness, family policy and consumption, education and human resource development, living standards and quality of life, ethical/unethical foreign direct investment, ritualistic consumption, and marketing, trade and protectionism, land policy and environmental sustainability, and implications for Vietnam’s economic and geopolitical future.

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Macromarketing Roundtable Commentary

Alan Bradshaw, University of London, and Mark Tadajewski, University of Strathclyde, published “Macromarketing Roundtable Commentary–The Export of Marketing Education” on September 20th, 2011 in the Journal of Macromarketing’s OnlineFirst collection. Dr. Bradshaw kindly provided the following commentary on the article.

In the UK it is increasingly common for postgraduate students of marketing to be recruited from across the globe, and in particular from notionally “developing” economies such as India and China. This practice raises questions across a variety of issues; it can smuggle discourses of subalternaity into the classroom, it can construct marketing education as an agent of globalisation, it can undermine commitments to maintaining criticality in our subject areas, it can result in all manners of pedagogical challenges, it can raise huge amounts of money for universities and re-constitute marketing education as an object for export. To my mind, these are issues that get to the heart of marketing education in an age of ever-increasing commercialisation of universities and general neo-liberalism.

To explore the phenomenon, myself and Mark invited a group of inter-disciplinary scholars for a roundtable discussion in Royal Holloway, University of London. We asked the participants to construct short statements outlining their positions and together they form, I hope readers will agree, a series of fascinating accounts and analyses about marketing education not just as a subject for teaching and learning, but also as a product for export at a time of globalisation, neo-liberalism and political-economic transformations.

We hope that this commentary will be of interest to anybody who teaches or learns marketing as well as a broader audience who are interested in political economy, globalisation and the role of the university

To view other articles in the OnlineFirst collection, please click here. For more information about the Journal of Macromarketing, please follow this link.

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