Evaluating Social Marketing Campaigns

[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns

Building Consensus through the Delphi Model

[We’re pleased to welcome authors D. Scott Borden of Western State Colorado University, Gareth Shaw and Tim Coles of University of Exeter Business School. They recently published an article in Social Marketing Quarterly entitled “Consensus Building in Social Marketing Campaigns Through the Delphi Method,” which is currently free to read for a limited time. Below, Dr. … Continue reading Building Consensus through the Delphi Model