Integrating Experience-Based and Practice-Based Perspectives on Value Co-Creation in Collective Consumption Contexts

[We’re pleased to welcome authors Carol Kelleher of Cork University, Hugh N. Wilson of the University of Warwick, Emma K. Macdonald of the University of Warwick, and Joe Peppard of MIT. They recently published an article in Journal of Service Research entitled "The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation … Continue reading Integrating Experience-Based and Practice-Based Perspectives on Value Co-Creation in Collective Consumption Contexts

Gaining Customer Experience Insights That Matter

[We’re pleased to welcome authors Janet R. McColl-Kennedy the University of Queensland Business School, Mohamed Zaki of the University of Cambridge, Katherine N. Lemon of the Carroll School of Management, Florian Urmetzer of the University of Cambridge, and Andy Neely of the University of Cambridge. They recently published an article in Journal of Service Research entitled "Gaining Customer Experience Insights That Matter," … Continue reading Gaining Customer Experience Insights That Matter

Using Text Mining for Customer Feedback

[We're pleased to welcome Francisco Villarroel Ordenes, who is one of five collaborating authors on the article "Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach" from Journal of Service Research.] The Big Data phenomenon is not only about exponential growth of customer data, but about new and challenging data structures such as textual … Continue reading Using Text Mining for Customer Feedback