Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry

Corporate social marketing (CSM) campaigns are used to improve the image of a wide variety of companies. Each CSM initiative is unique, but when it comes to companies in the alcohol industry, CSM campaigns seem to share a certain moral ambiguity. In sharp contrast to the otherĀ CSM initiatives, which demonstrate how an organization contributes positively … Continue reading Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry