When Designing Multiple Channels, Mirror Attributes Matter

[We’re pleased to welcome Maik Hammerschmidt of the University of Göttingen in Germany. Dr. Hammerschmidt recently published an article in the OnlineFirst section of Journal of Service Research with Tomas Falk of Aalto University School of Business in Finland and Bert Weijters of Ghent University in Belgium entitled "Channels in the Mirror: An Alignable Model for Assessing … Continue reading When Designing Multiple Channels, Mirror Attributes Matter