[We're pleased to welcome Elise Perrault of College of Charleston. Elise recently published an article in Business & Society, entitled "What have firms been doing? Exploring what KLD data report about firms' corporate social performance (CSP) in the period 2000-2010," with co-author Michael Quinn of Bentley University.] With a strong interest for firms’ relationship … Continue reading A Broader Look at Firms’ Corporate Social Performance in 2000-2010
Corporate social marketing (CSM) campaigns are used to improve the image of a wide variety of companies. Each CSM initiative is unique, but when it comes to companies in the alcohol industry, CSM campaigns seem to share a certain moral ambiguity. In sharp contrast to the other CSM initiatives, which demonstrate how an organization contributes positively … Continue reading Good in Theory, Bad in Practice: Corporate Social Marketing in the Alcohol Industry
[We're pleased to welcome Cedric E. Dawkins of Dalhousie University. Dr. Dawkins recently collaborated with Dima Jamali, Charlotte Karam, Lianlian Lin, and Jixin Zhao on their article "Corporate Social Responsibility and Job Choice Intentions: A Cross-Cultural Analysis" from Business & Society.] What inspired you to be interested in this topic? The paper was inspired by … Continue reading How Do Attitudes Towards CSR Influence Job Choices Across Cultures?
Do you have research on the practice of corporate social marketing? Social Marketing Quarterly is accepting submissions on this topic for their Special Issue that will be publishing in March 2016! This issue will be guest edited by Nancy Lee, Founder and President of Social Marketing Services, Inc., and Sameer Deshpande, Associate Professor of Marketing in … Continue reading Calling for Papers on Corporate Social Marketing!
More and more, consumers are demanding "green" products. In response, many corporations are developing and marketing merchandise billed as environmentally friendly. But are these corporations choosing to ignore any negative ramifications these products may actually have? Organization and Environment Guest Editor Frances Bowen and Editor J. Alberto Aragon-Correa discuss in their editorial "Greenwashing in Corporate … Continue reading Are Corporations Really as Green as They Say They Are?
Organizations engage in corporate social responsibility (CSR) efforts for a variety of reasons, not least of which is the desire to attract investors, customers, and prospective employees. But a new study in Cornell Hospitality Quarterly shows that CSR efforts in the hospitality industry also benefit another key group of stakeholders—current employees: From the viewpoint of … Continue reading The Power of Meaningful Work
In anticipation of Earth Day tomorrow, we are pleased to highlight an article in Business & Society on the impact of Newsweek magazine’s 2009 Greenest Companies ratings on financial market outcomes. This large-scale environmental assessment evaluates the impact of sustainability ratings on 500 of the largest U.S. companies. Read “Environmental Disclosure: Evidence from Newsweek's Green … Continue reading Earth Day 2013: The Present and Future of CSR Research
As organizations the world over tune in to corporate social responsibility, there's no time like the present to take a clear-eyed approach to this hotly debated topic and look toward an agenda for the future. This week in a five-part series on CSR, we bring you key articles that answer big questions: Is CSR good … Continue reading The CSR Agenda: Part 1 of 5