Can Social Marketing Be Used to Decrease Demand for Illegal Wildlife Products?

[Dr. Steven Greenfield of the University of Cambridge and Diogo Verıssimo of the San Diego Zoo Institute for Conservation and Research and the University of Oxford recently published an article in Social Marketing Quarterly titled "To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn." We are …