Playing for a Purpose

Simulation & Gaming, a leading international forum for the exploration and development of simulation/gaming methodologies used in education, training, consultation, and research, has the latest news on games and technology that help empower individuals and organizations.

In a new article, immersive technology strategist David Wortley spotlights key events, developments, and opportunities including “The Use of Machinima for Business Communication“:

s&gMachinima is the use of video games and virtual worlds technologies to create videos that represent and communicate activities and ideas that would be impossible, impractical, or too expensive using traditional means. One important application of machinima is its use to inform or persuade viewers without spending large sums of money.

One of the most popular platforms for recording machinima is the virtual world Second Life which I used some years ago to create a virtual tour of the Serious Games Institute that could be accessible anywhere in the globe. That video is available to view on my slideshare page at

Continue reading about this and other global developments, and access a calendar, links, and other resources to help you get involved and stay informed.

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Journal of Macromarketing Call for Papers

The Journal of Macromarketing has announced two new Calls for Papers.

The first Call for Papers is for the 37th Annual Macromarketing Conference, which takes place in Germany between June 13 and June 16, 2012. The conference theme is “Sustainable Development of Markets and Marketing Systems in a Globalized World.”

The conference will focus on the following fields:

• Marketing systems in service economies
• Marketing systems in business-to-business markets
• Transactions and relationships as buildings blocks of market processes
• Theories and meta-theories of markets and marketing
• Market making and marketing in emergent economies / developing countries
• Marketing ethics
• Practices in markets and marketing systems
• Service-dominant logic of marketing
• Cultural influences on marketing systems and market making
• Sustainable business models
• Global innovation
• Beyond that papers in all established macromarketing fields of study are invited

Submissions of papers should be sent no later than Monday, January 9, 2012.

Proposals for special sessions should be sent no later than Monday, January 9, 2012 and must include a rationale, an outline of the issues to be discussed, as well as names and relevant qualifications of the proposed panel, workshop and session participants.

For more information about the Call for Papers, the Proposals for Special Sessions, or the conference, please click here.

The second Call for Papers is for the Fourth Subsistence Marketplaces Conference, which will focus on the theme of “Subsistence Marketplaces to Sustainable Marketplaces: From Micro-level Insights to Macro-Level Impact.” It will take place in Chicago, Illinois between July 27 and 29, 2012.

A few suggested topics include, but are not limited to:

  • Consumers and Sellers in Subsistence Marketplaces
  • Environmental Sustainability and Subsistence
  • Business Practices in Subsistence Marketplaces
  • Economic and Financial Perspectives on Subsistence Marketplaces
  • Health, Well-being and Justice in Subsistence Marketplaces
  • Social Innovations for Subsistence Marketplaces
  • Management Education on Subsistence Marketplaces

Submission Deadline for Three-Page Abstract: January 31, 2012

E-mail as a Word document to Madhu Viswanathan, University of Illinois at Urbana-Champaign at, Cliff Shultz at, and Srinivas Sridharan at

They are currently exploring the possibility of a publication that is partially or fully based on articles stemming from presentations at the conference.

August 31, 2012 – Deadline for paper submission after incorporation of comments from conference participants and conference chairs

For more information about the Call for Papers, Submission for Publication, or the Conference, please click here.

If you would like to learn more about the Journal of Macromarketing, please follow this link.

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