Does Innovativeness Play a Role in Hotel Profitabilty?

[We're pleased to welcome Izabela Sandvik who collaborated with Dale F. Duhan and Kare Sandvik on their article "Innovativeness and Profitability: An Empirical Investigation in the Norwegian Hotel Industry" from Cornell Hospitality Quarterly.] What inspired you to be interested in this topic? The paper was inspired by the contradiction between the assumption that innovativeness is … Continue reading Does Innovativeness Play a Role in Hotel Profitabilty?