Does Employer Branding Influence a Candidate’s Job Application Decisions?

Employer branding is mainly concerned with creating and improving the image of an organization as an employer or as a great place to work. The employer brand influences how current and potential employees interact with a company’s brand, and more specifically, the company’s brand image as an employer. Both firm-level and job-related variables significantly influence … Continue reading Does Employer Branding Influence a Candidate’s Job Application Decisions?

Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

[We're pleased to welcome William Douglas Evans of George Washington University. Dr. Evans recently published an article in the March 2016 issue of Social Marketing Quarterly with co-authors Elizabeth Louise Andrade, Ricardo Villalba, Idalina Cubilla, I. Rivera, and Mark C. Edberg, entitled "Turning the Corner: Development of the Adelante Program Brand of Latino Youth."] My … Continue reading Success Story: How the Adelante Program Uses Social Marketing to Engage Latino Youth

Do Marine Animals Make Effective Mascots?

If you grew up in the United States, there's a good chance that you were educated about preventing forest fires by Smokey the Bear. Smokey the Bear first debuted in 1944, following on the heels of Disney's "Bambi" which had been successful in garnering attention for the dangers of wildfires. Over the years, Smokey's story … Continue reading Do Marine Animals Make Effective Mascots?

Greek Crisis: How Social Marketing Can Help

Editor's note: We are pleased to welcome Dr. Periklis Polyzoidis of the Democritus University of Thrace in Komotini, Greece, whose article "Social Marketing in Greece: Time to Wake Up!" was published in the Social Marketing Quarterly March 2013 issue. Greece is facing an enormous economic and social crisis. The expansion of social problems has made … Continue reading Greek Crisis: How Social Marketing Can Help

Video: Building Partnerships With Social Marketing

How can you develop successful partnership efforts that help your organization become one that others seek to engage? In this video Q&A, Social Marketing Quarterly (SMQ) co-editor Lynne Doner Lotenberg and Darcy Sawatzki, both of Hager Sharp, talk about bringing ‘Best Bones Forever’ — a national bone health campaign targeting U.S. tween girls — to … Continue reading Video: Building Partnerships With Social Marketing

When David Met Victoria: Forging a Strong Family Brand

Marie-Agnès Parmentier, HEC Montréal, published "When David Met Victoria: Forging a Strong Family Brand" in the September 2011 issue of Family Business Review. SAGE Publication's press release concerning this article can be found here. The Abstract: This article seeks to understand how distinctive family brands are created. Recent studies in family business have focused on the benefits for … Continue reading When David Met Victoria: Forging a Strong Family Brand