[Dr. Steven Greenfield of the University of Cambridge and Diogo Verıssimo of the San Diego Zoo Institute for Conservation and Research and the University of Oxford recently published an article in Social Marketing Quarterly titled "To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn." We are … Continue reading Can Social Marketing Be Used to Decrease Demand for Illegal Wildlife Products?
[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns
Jeff French and Ross Gordon, Strategic Social Marketing. London: SAGE Publications, Ltd. 2015. 448 pp. $155.00 (hardcover), $59.00 (paper-back), $37.60 (Kindle edition) ISBN 978-1-44624-861-1 (hardcover), ISBN 978-1-44624-862-1 (paperback) Ann-Marie Kennedy of Auckland University of Technology recently took the time to review Jeff French and Ross Gordon's book in the Journal of Macromarketing. Here is an excerpt … Continue reading Book Review: Strategic Social Marketing
Wednesday’s headlines brought us the news that CVS stores will stop selling tobacco products by October 1st. As CVS is moving into providing healthcare in addition to drugs, it’s no surprise that Larry J. Merlo, president and CEO of CVS Caremark, said in a statement, “Put simply, the sale of tobacco products is inconsistent with … Continue reading CVS to Stop Selling Tobacco Products: Major Policy Change
Research in Social Marketing has celebrated much research success for over forty years. In the latest article from Social Marketing Quarterly, author V. Dao Truong outlines not only the achievements made, but the possible pathways for further exploration. Truong reviews the literature here: Since the term social marketing was formalized (Kotler & Zaltman, 1971), it has attracted increased attention of … Continue reading Looking for Social Marketing Research Inspiration?
Social marketers are out to create change—and there’s nothing like social media to spread the word to massive amounts of people. But beyond getting “liked,” does a Facebook fan page actually influence the way people think and behave? In the first SAGE-published issue of Social Marketing Quarterly (SMQ), Paige Woolley and Michael Peterson, both of … Continue reading Are Facebook Fan Pages Effective?