SAGE Publishing would like to highlight one of the newer textbooks that provides a foundation of basic marketing principles applied to global tourism. The book, Marketing for Tourism, Hospitality & Events, is co-authored by Simon Hudson of the University of South Carolina and Louise Hudson who is an Independent Researcher. The book is complimented by … Continue reading Marketing for Tourism, Hospitality & Events
In honor of the recent release of the new Business & Management video collection, SAGE Video is offering a free 30 day trial for SAGE Video. The collection of business and management videos includes 184 videos and 60.8 hours of content on a variety of topics, including Business Ethics & Corporate Social Responsibility, Human Resource … Continue reading Watch Business & Management Videos on SAGE Video with a Free 30 Day Trial!
The latest edition of Leadership: Theory and Practice takes a unique approach to teaching leadership theories and skills. In addition to detailed descriptions of current theories, the textbook allows students to use self-assessments to better understand the theories in relation to their own leadership style. Students learn how to practice effective leadership and identify areas where they … Continue reading Video: Peter Northouse on His Bestselling Leadership Textbook
The customer may always be right, but research has shown that their memory can sometimes fail them when recollecting service experiences. Fortunately, there may be a solution in the form of "sticktion." Kathryn A. LaTour and Lewis P. Carbone discuss the use of this technique in their article from the November issue of Cornell Hospitality … Continue reading Designing Better Customer Service Experiences Using “Sticktion”
When Marco Greco decided he wanted to create a collaborative creative of business games, he realized he had one major problem: the taxonomy of serious games for business was unclear. Dr. Greco collaborated with Nicola Baldissin and Fabio Nonino to create a taxonomy that would work for scholars of the business gaming community in their … Continue reading Video: Taxonomy of Serious Games for Business
Dr. Fred Luthans, Journal of Leadership & Organizational Studies Co-Editor-in-Chief and Distinguished Professor at the University of Nebraska, has long been recognized for his research on the science of positive organizational behavior and psychological capital, or PsyCap. At the 30th Pan Pacific Conference at the University of Johannesburg last month, Dr. Luthans gave two brief … Continue reading Video: Fred Luthans on the Power of Positivity
Would you like to get your article published in a scholarly journal? Lucinda Becker, a SAGE Publications author and senior lecturer at the University of Reading in England, presents some practical advice on how to prepare, submit, and get it published in this two-part video series from the SAGE Publications YouTube channel. Part One: Preparing … Continue reading Video: Get Your Journal Article Published!
We are pleased to present a Journal of Management Education (JME) study that is making waves around the Principles of Responsible Management Education (PRME), a UN-coordinated initiative that aims to increase corporate responsibility and sustainability in business education. Melissa Paschall and Rolf Wüstenhagen, both of the University of St. Gallen in Switzerland, published “More Than … Continue reading Tomorrow’s Business Leaders vs. the Climate Challenge
Online registration is now available for the Family Firm Institute (FFI) 2012 Annual Conference, “Family Enterprise: The Field, The Families, The Future,” set for October 17-20, 2012 in Brussels, Belgium. At FFI’s video gallery, you can watch educational sessions taped at last year’s conference, including discussions on generational changes in family enterprise. In “Persistent 5@25: … Continue reading A Future for the Family Business Field
How can you develop successful partnership efforts that help your organization become one that others seek to engage? In this video Q&A, Social Marketing Quarterly (SMQ) co-editor Lynne Doner Lotenberg and Darcy Sawatzki, both of Hager Sharp, talk about bringing ‘Best Bones Forever’ — a national bone health campaign targeting U.S. tween girls — to … Continue reading Video: Building Partnerships With Social Marketing