Evaluating Social Marketing Campaigns

[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns

Apprenticeship Returns: What’s Gender Got to Do with It?

[We are pleased to welcome Harry Krashinsky of University of Toronto. Harry published an article in the October 2015 issue of ILR Review entitled "Returns to Apprenticeship Based on the 2006 Canadian Census" with co-author Morley Gunderson of University of Toronto.] Until the 2006 Canadian Census, there had been no large cross-sectional data sets that … Continue reading Apprenticeship Returns: What’s Gender Got to Do with It?

Muhammed Saidul Islam on Why Farmed Fish Costs More Than You Think

If your New Year's resolution was to eat healthier or lose weight, you mostly likely came across advice to eat more fish. The American Heart Association, for example, recommends 3.5 oz servings of fatty fish two times a week. But things can get a little confusing at the grocery store when you're faced with the … Continue reading Muhammed Saidul Islam on Why Farmed Fish Costs More Than You Think

A Cornucopia of Book Reviews!

Looking for holiday gift ideas or just a good read to relax with over the long weekend? We've provided you with three insightful book reviews to sink your teeth into. Saru Jayaraman. Behind the Kitchen Door. Ithaca, NY: Cornell University Press/ILR Press, 2013. 208 pp. ISBN 978-0-8014-7951-9. $15.95 (Paperback). Read the review by Janice Fine … Continue reading A Cornucopia of Book Reviews!

What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

One man's trash is another man's treasure seems to have been the case with Robert Opie, founder of Museum of Brands, Packaging & Advertising in London. Opie's museum houses a multitude of everyday artifacts dating as far back as the Victorian era through recent history. In their article entitled "Throwaway History: Brand Ephemera and Consumer … Continue reading What Can Yesterday’s Throwaways Tell Us About Sociocultural Branding?

Do consumers travel across state lines to avoid taxes?

Excise tax on cigarettes can vary greatly from state to state. According to the National Conference of State Legislature, state tax amounts in 2011-2012 ranged from the lowest in Missouri at 17 cents per pack and the highest in New York at $4.35 per pack. How does this affect the means by which smokers purchase … Continue reading Do consumers travel across state lines to avoid taxes?

The Human Right to Clean Water VS Property Rights

In July of 2010, the United nations identified clean water as a human right. However, less than one percent of the fresh water on earth is accessible for human use and global population is estimated to reach eight billion by 2025. But not all nations have and can maintain clean water systems due to the … Continue reading The Human Right to Clean Water VS Property Rights

A Just Cup of Coffee: From Fair Trade to Human Happiness

As public awareness and advertising have increased, fair trade coffee has gathered mainstream appeal, but what are its real-life impacts on the economy, sustainability, and human well-being? For today’s post, we’ve compiled an assortment of articles that study coffee and community from a marketing and political economy perspective. The Review of Radical Political Economics takes … Continue reading A Just Cup of Coffee: From Fair Trade to Human Happiness

Fishing for NTBs

William R. Schubert, Loyola University Chicago School of Law, published "Fishing for NTBs: The Catfish Wars as a Rent-Seeking Problem" on December 5th, 2011 in the Journal of Macromarketing. To view other OnlineFirst articles, please click here. Mr. Schubert has kindly provided the following responses to his article. Who is the target audience for this article? … Continue reading Fishing for NTBs

Markets, Morals, and Practices of Trade

Michel Anteby, Harvard University, published "Markets, Morals, and Practices of Trade: Jurisdictional Disputes in the U.S. Commerce in Cadavers" in the December 2010 issue of Administrative Science Quarterly. Professor Anteby kindly provided the following thoughts on his article. Who is the target audience for this article? The study is of interest to anyone who cares … Continue reading Markets, Morals, and Practices of Trade