Top Five: Social Marketing

CaptureThe 4th World Social Marketing Conference takes place in Sydney, Australia starting this Sunday.

According to the conference website, the mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. Keynote speakers include Ashfaq Rahman of the Social Marketing Company, author Joel Bakan, Roberto Venturini of the State Government of Victoria’s Department of Health and Human Services, and Adrian Bauman of University of Sydney.

To celebrate the World Social Marketing Conference, we’re pleased to bring you the current top five most-read articles from Social Marketing Quarterly. These articles are available to read for free through the month of April.

“Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It” by Magdalena Cismaru from March 2014

home_cover“Social Marketing: A Systematic Review of Research 1998–2012” by V. Dao Truong from March 2014

“What Can Social Marketers Learn From the Accomplishments of Behavioral Economics?” by Lynne Doner Lotenberg published in OnlineFirst on February 26, 2015

“Smokey the Bear Should Come to the Beach: Using Mascot to Promote Marine Conservation” by Daniel Hayden and Benjamin Dills from March 2015

“Social Marketing and If You Can’t Fix It, Feature It! by Moshe Engelberg, Teresa Sanchez, and Jessa Engelberg from March 2015

You can have all the latest research from Social Marketing Quarterly sent directly to your inbox. Click here to sign up for e-alerts! Social Marketing Quarterly is now on Twitter! Follow them at @SMQJournal.

Top Five: Marketing Education

logo35This morning saw the start of the Marketing Educators Association 2015 Conference in Las Vegas, Nevada!

MEA is the premier international organization devoted to advancing the practice and scholarship of marketing education. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.

In honor of this annual conference, we are pleased to bring you the top five most read articles from Journal of Marketing Education.

“Social Learning Theory: A Multicultural Study of Influences on Ethical Behavior” by Richard C. Hanna, Victoria L. Crittenden, and William F. Crittenden from April 2013.

JME(D)_72ppiRGB_powerpoint“Self-Directed Learning: A Tool for Lifelong Learning” by Stefanie L. Boyer, Diane R. Edmondson, Andrew B. Artis, and David Fleming from April 2014.

“The Future of Marketing Education: A Practitioner’s Perspective” by David Finch, John Nadeau, and Norm O’Reilly from April 2013

“Together We Innovate: Cross-Cultural Teamwork Through Virtual Platforms” by Rikke Duus and Muditha Cooray from December 2014.

“Assessing Teamwork Skills for Assurance of Learning Using CATME Team Tools” by Misty L. Loughry, Matthew W. Ohland, and David J. Woehr from April 2014.

Want to know about all the latest news and research like this from Journal of Marketing Education? Click here to sign up for e-alerts!

Top Five: Advances in Developing Human Resources

ADHR_72ppiRGB_powerpointWant to know all about the latest research in human resource development? Take a look at the top five most read articles from Advances in Developing Human Resources! This journal explores problems and solutions in an organizational setting and discusses concepts for the future allowing scholars and practitioners to work more effectively in human resource development. These articles are free for you to read for the next 30 days.

Brad Shuck and Kevin Rose
Reframing Employee Engagement Within the Context of Meaning and Purpose: Implications for HRD
November 2013 15: 341-355

Sehoon Kim and Gary N. McLean
Global Talent Management: Necessity, Challenges, and the Roles of HRD
November 2012 14: 566-585

Sunny L. Munn
Unveiling the Work–Life System: The Influence of Work–Life Balance on Meaningful Work
November 2013 15: 401-417

Kristopher J. Thomas
Workplace Technology and the Creation of Boundaries: The Role of VHRD in a 24/7 Work Environment
August 2014 16: 281-295

Judy O’Neil and Victoria J. Marsick
Action Learning Coaching
May 2014 16: 202-221

Want to know about all the latest news and research like this from Advances in Developing Human Resources? Click here to sign up for e-alerts!

 

 

Top Five: What If?

wf2014_logo_rgb_for_web

This morning saw the beginning of the World Future Society 2014 annual conference: WorldFuture 2014: What If in Orlando, Florida!

WorldFuture 2014 is a collective of some of the world’s most inquisitive and dedicated scholars, asking about the future of a myriad of topics including humanity, government, education, religion and even happiness. Speakers will include Paul Saffo of Foresight at DISCERN, Stacey Childress of the Bill and Melinda Gates Foundation’s investment in K-12 Next Generation Learning, Lee Rainie of the Pew Research Center’s Internet and American Life Project and many more! You can keep up with the conference on Twitter by using the hashtag #wfs2014!

In honor of the conference, we’re pleased to bring you the top five most read articles from World Future Review.

WFR_72ppiRGB_powerpoint“The Democratization of Innovation: Managing Technological Innovation as If People Matter” by Philip H. Spies from March 2014

“How Digital Outcasts Can Pilot the Future of Health Care” by Kel Smith from June 2013

“Peer Production and Prosumerism as a Model for the Future Organization of General Interest Services Provision in Developed Countries: Examples of Food Services Collectives” by  Katarzyna Gajewska from March 2014.

“Geothermal Energy” by Gioietta Kuo from February 2012.

“Higher Education in the Future Tense: Taking Futuristics to School” by Arthur B. Shostak from March 2014.

Want to know about all the latest news and research like this from World Future Review? Click here to sign up for e-alerts!

 

The Top Five: Small Group Research

Managers and scholars interested in teamwork and team building, work groups, meeting success, and related topics will benefit from valuable findings in the five articles most read in the past month on Small Group Research. These articles—some new, some classic—are freely available to access using the links below through the end of March. Please share and enjoy!

Anthony T. Pescosolido and Richard Saavedra
Cohesion and Sports Teams: A Review
December 2012

SGR_72ppiRGB_150pixwEduardo Salas, Dana E. Sims, and C. Shawn Burke
Is there a “Big Five” in Teamwork?
October 2005

Simone Kauffeld and Nale Lehmann-Willenbrock
Meetings Matter: Effects of Team Meetings on Team and Organizational Success
April 2012

Tanja Hentschel, Meir Shemla, Jürgen Wegge, and Eric Kearney
Perceived Diversity and Team Functioning: The Role of Diversity Beliefs and Affect
February 2013

Cameron Klein, Deborah Diaz Granados, Eduardo Salas, Huy Le, C. Shawn Burke, Rebecca Lyons, and Gerald F. Goodwin
Does Team Building Work?
April 2009

Click here to receive e-alerts and stay up-to-date with the latest articles from Small Group Research.