Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

[Alexander L. Metcalf of the University of Montana, Justin W. Angle of the University of Montana, Conor N. Phelan of the University of Montana, B. Allyson Muth of Penn State University, and James C. Finley of of Penn State University recently published an article in Social Marketing Quarterly titled "More “Bank” for the Buck: Microtargeting and … Continue reading Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Can Social Marketing Be Used to Decrease Demand for Illegal Wildlife Products?

[Dr. Steven Greenfield of the University of Cambridge and Diogo Verıssimo of the San Diego Zoo Institute for Conservation and Research and the University of Oxford recently published an article in Social Marketing Quarterly titled "To What Extent Is Social Marketing Used in Demand Reduction Campaigns for Illegal Wildlife Products? Insights From Elephant Ivory and Rhino Horn." We are … Continue reading Can Social Marketing Be Used to Decrease Demand for Illegal Wildlife Products?

Implications of Work Effort and Discretion for Employee Well-Being and Career-Related Outcomes

Researchers and Authors Argyro Avgoustaki of ESCP Europe Business School and Hans T. W. Frankort of the University of London recently published in article in the ILR Review entitled, "Implications of Work Effort and Discretion for Employee Well-Being and Career-Related Outcomes: An Integrative Assessment," which is free to read for a limited time. Below they discuss … Continue reading Implications of Work Effort and Discretion for Employee Well-Being and Career-Related Outcomes

The Effect of Workplace Inspections on Worker Safety

Ling Li of the University of Wisconsin– Parkside and Perry Singleton of Syracuse University recently published in article in the ILR Review entitled, "The Effect of Workplace Inspections on Worker Safety," which is free to read for a limited time. The abstract for the article is below: The US Occupational Safety and Health Administration (OSHA) enforces … Continue reading The Effect of Workplace Inspections on Worker Safety

Evaluating Social Marketing Campaigns

[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns

Building Consensus through the Delphi Model

[We’re pleased to welcome authors D. Scott Borden of Western State Colorado University, Gareth Shaw and Tim Coles of University of Exeter Business School. They recently published an article in Social Marketing Quarterly entitled “Consensus Building in Social Marketing Campaigns Through the Delphi Method,” which is currently free to read for a limited time. Below, Dr. … Continue reading Building Consensus through the Delphi Model

Macro-Social Marketing and Gun Violence in America

Traditionally marketing has focused on how to change individual's behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the advent of the social marketing fields, analysis focused on how conventional marketing tools could be used to change behavior to improve one's well being … Continue reading Macro-Social Marketing and Gun Violence in America

Special Issue Call for Papers: Social Marketing Quarterly

Social Marketing Quarterly is currently seeking manuscripts to fit the special issue on Social Marketing for Biodiversity Conservation. All submissions are due by June 30, 2018. Click here to view the full submission guidelines; in order to properly submit online, you much login through the manuscript submission portal here. SMQ publishes original work and fosters … Continue reading Special Issue Call for Papers: Social Marketing Quarterly

Marketing for Tourism, Hospitality & Events

SAGE Publishing would like to highlight one of the newer textbooks that provides a foundation of basic marketing principles applied to global tourism. The book, Marketing for Tourism, Hospitality & Events, is co-authored by Simon Hudson of the University of South Carolina and Louise Hudson who is an Independent Researcher. The book is complimented by … Continue reading Marketing for Tourism, Hospitality & Events

Customer misbehaviour in the collaborative economy: Is it contagious or not?

Co-authors Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, and Rosellina Ferraro recently published an article in the Journal of Service Research entitled "Contagious Effects of Customer Misbehavior in Access-Based Services." Below is their informational video as a supplement to their article, which helps analyze how connections to a person's community can influence behavior in the given shared space. … Continue reading Customer misbehaviour in the collaborative economy: Is it contagious or not?