[We’re pleased to welcome authors, Dr. Robert Sroufe of Duquesne University Pittsburgh and Dr. Venugopal Gopalakrishna-Remani of The University of Texas at Tyler. They recently published an article in “Organization & Environment“ entitled “Management, Social Sustainability, Reputation, and Financial Performance Relationships: An Empirical Examination of U.S. Firms,” which is currently free to read for a limited time. Below, Dr. Sroufe discusses the motivations for this research:]
The motivation for this study on Management, Social Sustainability and Reputation can be found in our profound interest in how innovative organizations integrate sustainability. We developed a unique sample of top ranked Fortune 500 multinational companies to better understand how sustainability practices lead to improved performance. In doing so, we propose new constructs and item development while testing relationships to tradition measures of financial performance. This study looks at exemplary MNCs as identified by Newsweek, The Corporate Knights, and Best Corporate Citizens rankings. Firm level performance is assessed during the time of country level cuts to GHG emissions set by the Kyoto Protocol, and during a period of time in which there was a difficult recession in the U.S. The uniqueness of our study and the results operationalize multiple dimensions of sustainability and ask the question has social performance lived up to the promises made on its behalf?
A challenging aspect of this study is the development of new sustainability constructs involving management, social performance and reputation. We were able to utilize multiple measures from both Newsweek and Bloomberg to develop and assess new constructs. We found there are significant benefits to sustainability management practices, yet there is more to explore and learn about the practices and relationships involving social sustainability performance. We hope this study provides a foundation for future research into social sustainability and evolving management practices.
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