In 2005, disappointed with Dell’s customer service, blogger Jarvis coined the term ‘Dell Hell’ in his blogs, which brought Dell national embarrassment.In 2012, McDonalds launched a campaign on twitter with hash tag #McDStories about the heritage of company’s food, which turned into a chaos when the hashtag was being used to share negative or funny … Continue reading You market what you speak/post!
[Professors Kirsten A. Passyn of Citadel Military College of South Carolina and M. J. Billups of the Baker School of Business recently published a research article in the Journal of Marketing Education which is entitled "How to Improve Written Case Analysis and Reduce Grading Time: The One-Page, Two-Case Method." We are delighted to welcome them … Continue reading How to Improve Written Case Analysis and Reduce Grading Time
[Professors William F. Crittenden, Isabella K. Biel, and William A. Lovely III of Northeastern University recently published a research article in the Journal of Marketing Education which is entitled "Embracing Digitalization: Student Learning and New Technologies." We are delighted to welcome them as contributors, and their article will be free to read for a limited time. … Continue reading Embracing Digitalization: Student Learning and New Technologies
[Alexander L. Metcalf of the University of Montana, Justin W. Angle of the University of Montana, Conor N. Phelan of the University of Montana, B. Allyson Muth of Penn State University, and James C. Finley of of Penn State University recently published an article in Social Marketing Quarterly titled "More “Bank” for the Buck: Microtargeting and … Continue reading Microtargeting and Normative Appeals to Increase Social Marketing Efficiency
[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns
[We’re pleased to welcome author Robert Sweeney of the University of Leeds. He recently published an article in Competition and Change entitled “Global banks or global investors? The case of European debt flows," which is currently free to read for a limited time. Below, Sweeney reflects on the inspiration for conducting this research:] What motivated you … Continue reading Global Banks or Global Investors? The Case of European Debt Flows
[We’re pleased to welcome authors Gertjan Wijburg and Manuel B. Aalbers of KU Leuven/University of Leuven, Belgium. They recently published an article in Competition and Change entitled “The internationalization of commercial real estate markets in France and Germany," which is currently free to read for a limited time. Below, Wijburg and Aalbers reflect on the inspiration for … Continue reading The Internationalization of Commercial Real Estate Markets in France and Germany
Social Marketing Quarterly is currently seeking manuscripts to fit the special issue on Social Marketing for Biodiversity Conservation. All submissions are due by June 30, 2018. Click here to view the full submission guidelines; in order to properly submit online, you much login through the manuscript submission portal here. SMQ publishes original work and fosters … Continue reading Special Issue Call for Papers: Social Marketing Quarterly
[We're pleased to welcome author Ellen McArthur of Griffith University, who recently published an article in the Journal of Marketing Education entitled, "The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia." The article is co-authored by Krzysztof Kubacki, Bo Pang, and Celeste Alcaraz, also of Griffith University. Below, McArthur discusses … Continue reading Are We Teaching What Employers Want?
We are excited to announce the new incoming editor for the Journal of Service Research, Dr. Michael Brady. Dr. Brady graciously provided some information regarding his education, career, and experience in the management field: Dr. Michael (“Mike”) Brady is the Carl DeSantis Professor and chair, Department of Marketing, at Florida State University. Mike’s primary research interest lies … Continue reading Introducing the New Incoming Editor for the Journal of Service Research