Researchers and Authors Argyro Avgoustaki of ESCP Europe Business School and Hans T. W. Frankort of the University of London recently published in article in the ILR Review entitled, "Implications of Work Effort and Discretion for Employee Well-Being and Career-Related Outcomes: An Integrative Assessment," which is free to read for a limited time. Below they discuss … Continue reading Implications of Work Effort and Discretion for Employee Well-Being and Career-Related Outcomes
Ling Li of the University of Wisconsin– Parkside and Perry Singleton of Syracuse University recently published in article in the ILR Review entitled, "The Effect of Workplace Inspections on Worker Safety," which is free to read for a limited time. The abstract for the article is below: The US Occupational Safety and Health Administration (OSHA) enforces … Continue reading The Effect of Workplace Inspections on Worker Safety
Traditionally marketing has focused on how to change individual's behavior in order to buy a product. What media strategies can increase sales, and how to associate values with products? With the advent of the social marketing fields, analysis focused on how conventional marketing tools could be used to change behavior to improve one's well being … Continue reading Macro-Social Marketing and Gun Violence in America
What is the Market? Is it a physical space where people come to buy and sell goods and services? Is it an economic force that pushes businesses to compete? Or is it a social space where our mental models of society interact with strangers? Macromarketer Robert F. Lusch worked from this third perspective, analyzing the market … Continue reading A One of a Kind Scholar and a Macromarketer
The rise of processed foods in the past century has brought with it a rising tide of health concerns. Obesity, heart disease, and diabetes have all been linked to diets high in fat, sodium, and sugar, leading many to seek out healthier alternatives. But making the switch from cookies and potato chips to broccoli and apples is … Continue reading Breaking Bad Habits: How Marketing Incentives Can Lead to Healthy Food Choices
California's medical cannabis industry operates in a legal gray area--while state law allows for the operation of medical marijuana dispensaries, federal laws still list cannabis as a Schedule 1 controlled substance. As a result of the complex legal context, the medical cannabis industry stands as a unique underground market in California, defined by an attitude of defiance … Continue reading Identity and Entrepreneurship in California’s Medical Cannabis Industry
From general stores to department stores and superstores, retailing has undergone significant changes in the past two centuries. In their article "The Evolution of Retailing: A Meta Review of the Literature" from Journal of Macromarketing, authors Ellen McArthur, Scott Weaven, and Rajiv Dant review a wide range of literature detailing the progression of retailing throughout … Continue reading How Has Retailing Evolved?
Steven G. Anderson: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor. New York: Columbia University Press, 344 pp. $105.00 (hardcover), $31.50 (paperback), $29.79 (Kindle Edition), ISBN-13: 978-0231159227 Satyam of the Indian Institute of Management in Lucknow, India recently reviewed Steven G. Anderson's book on strategies for assisting the poor in developing countries, … Continue reading Book Review: New Strategies for Social Innovation: Market-Based Approaches for Assisting the Poor
Born in 1870, George Lewis "Tex" Rickard's career path was far from traditional. He served time as a Texas marshal, prospected for gold in Alaska, founded both the South America Land and Cattle Company and the Rickard Texas Oil Company, and famously promoted boxing across the United States. But according to Chad S. Seifried and … Continue reading The Sports Marketing Career of “Tex” Rickard
Journal of Macromarketing is now accepting research for the Special Issue on Macro-Social Marketing! This Special Issue will be guest edited by Ann-Marie Kennedy and Andrew Parsons, both of Auckland University of Technology, New Zealand. Macro-Social Marketing goes beyond single campaigns for individual behavior change. This is a relatively new area in the literature and … Continue reading Do You Have Research on Macro-Social Marketing?