Evaluating Social Marketing Campaigns

[We’re pleased to welcome author Diogo Veríssimo of Johns Hopkins University. He recently published an article in Social Marketing Quarterly entitled “Does It Work for Biodiversity? Experiences and Challenges in the Evaluation of Social Marketing Campaigns,” which is currently free to read for a limited time. Below, Dr. Veríssimo provides insight on impact evaluation and behaviour change:] … Continue reading Evaluating Social Marketing Campaigns

Blurring the Stark Distinction Between Masculine and Feminine Brands

An identity, integral to our understanding of who we are is our gender identity. It is perhaps the first and the most easily recognizable feature of our persona that we. Unlike sex, our gender is not congenitally determined; rather it is constructed, developed, and refined through social and cultural exchanges. The appropriate and discriminatory gender … Continue reading Blurring the Stark Distinction Between Masculine and Feminine Brands

Grappa: A Radical Success Story

There was a time not too long ago when grappa, the popular Italian grape-based brandy, was considered a poor man's drink. During the 1970s, grappa's status was a sharp contrast to comparable foreign spirits, like cognac and whisky, both of which were considered higher quality alcohols. And yet, toward the end of the 1970s, perceptions of grappa … Continue reading Grappa: A Radical Success Story

Celebrating Holiday Traditions From Around the World!

If there is one thing to be said about the holiday season, it is that there are plenty of unique holiday traditions practiced across many cultures. While some traditions are relatively new, other holiday traditions have been practiced for hundreds of years. Here are some fun facts about our favorite holiday traditions: Mistletoe: Hanging mistletoe is … Continue reading Celebrating Holiday Traditions From Around the World!

How Can Anthropology Bring a New Perspective to Corruption Research?

[We're pleased to welcome Bertrand Venard of Audencia Nantes School of Management and Wharton School of the University of Pennsylvania. Professor Venard recently published an article with Davide Torsello of Central European University Business School and University of Bergamo, in the Journal of Management Inquiry entitled "The Anthropology of Corruption."] What inspired you to be interested in this topic? I … Continue reading How Can Anthropology Bring a New Perspective to Corruption Research?

Quattrone (2015). Governing Social Orders, Unfolding Rationality, and Jesuit Accounting Practices: A Procedural Approach to Institutional Logics

Republished with permission. The original post was published on the ASQ Blog. *** Authors: Paolo Quattrone – University of Edinburgh Business School Interviewers: Federica Foce Massa Saluzzo – Universita´di Bologna Daniela Iubatti – IESE Business School Article link: http://asq.sagepub.com/content/60/3/411 Question 1. An eye-opening element of your paper is the discussion on the procedural approach to … Continue reading Quattrone (2015). Governing Social Orders, Unfolding Rationality, and Jesuit Accounting Practices: A Procedural Approach to Institutional Logics

Payal Nangia Sharma on Empowering Leadership Research

[We’re pleased to welcome Payal Nangia Sharma of Rutgers University. Dr. Sharma recently published an article in Group and Organization Management with Bradley L. Kirkman of North Carolina State University entitled "Leveraging Leaders: A Literature Review and Future Lines of Inquiry for Empowering Leadership Research."] What inspired you to be interested in this topic? We … Continue reading Payal Nangia Sharma on Empowering Leadership Research

New Podcast: Jean Twenge on Generational Attitudes on Women in the Workplace

Recently featured on CBS's Sunday Morning, Jean Twenge is the author of the best-selling book Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before. In the latest podcast from Psychology of Women Quarterly, journal editor Mary Brabeck interviews Jean Twenge about her article on time period and generational … Continue reading New Podcast: Jean Twenge on Generational Attitudes on Women in the Workplace

Listen to the Latest Podcast from Human Resource Development Review!

[We're pleased to welcome Seth A. Jacobson, Jamie L. Callahan, and Rajashi Ghosh, all of Drexel University. They recently discussed their article entitled "A Place at the Window: Theorizing Organizational Change for Advocacy of the Marginalized" in the latest podcast from Human Resource Development Review.] The broader aim of our work is to theorize organizational … Continue reading Listen to the Latest Podcast from Human Resource Development Review!

Using Social Marketing in China to Reduce the Spread of Cysticerosis

[We’re pleased to welcome Mary Dickey of the University of Oklahoma Health Sciences Center. Dr. Dickey recently published "Program Evaluation of a Sanitation Marketing Campaign Among the Bai in China: A Strategy for Cysticercosis Reduction" with Robert John, Helene Carabin, and Xiao-Nong Zhou in Social Marketing Quarterly.] I saw first-hand the problems with sanitation through … Continue reading Using Social Marketing in China to Reduce the Spread of Cysticerosis