How Conservatives and Liberals Buy Luxury Goods

SAGE is proud to feature a fascinating summary by authors Jeehye Christine Kim of Hong Kong University of Science and Technology, Brian Park of Georgia State University, and David Dubois of INSEAD. They recently published their paper, titled “How Consumers’ Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods,” in the … Continue reading How Conservatives and Liberals Buy Luxury Goods

Social Media Strategists: Here Is the Science Behind Scheduling Content

[Reblogged from the American Marketing Association, Social Media Strategists: Here Is the Science Behind Scheduling Content] Reaching customers has never been easier – or more challenging. Today’s customers are digitally wired and use social media platforms such as Facebook, Instagram, and Twitter to connect with friends, family, colleagues, influencers … and brands. In 2017, users … Continue reading Social Media Strategists: Here Is the Science Behind Scheduling Content

Read the Latest Issue of the Journal of International Marketing!

We are excited to feature the latest issue of the Journal of International Marketing! Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the … Continue reading Read the Latest Issue of the Journal of International Marketing!

Now at SAGE! Journal of International Marketing

SAGE is proud to partner with the American Marketing Association (AMA), the largest chapter-based marketing association in the world and the essential community for marketers. The Journal of International Marketing is a peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing … Continue reading Now at SAGE! Journal of International Marketing

Structuring Big-Event Price Promotions for Success

SAGE is proud to feature a fascinating summary by authors Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk. They recently published their paper, titled “Price Promotions and Popular Events,” in the January 2019 issue of Journal of Marketing.  [Reblogged from the American Marketing Association Scholarly Insights: Structuring Big-Event Price Promotions for Success] Companies spend significant sums to increase … Continue reading Structuring Big-Event Price Promotions for Success

Read the Latest Issue of the Journal of Public Policy & Marketing!

We are excited to feature the latest issue of the Journal of Public Policy & Marketing! Journal of Public Policy & Marketing (JPP&M) is the premier academic and professional journal that chronicles and analyzes the joint impact of marketing and governmental policies and actions on economic performance, consumer welfare, and business decisions. Written for concerned marketing scholars, policymakers, … Continue reading Read the Latest Issue of the Journal of Public Policy & Marketing!

Kelly Hewett Named Journal of International Marketing Editor in Chief Designate!

[Reblogged from the American Marketing Association. Click here for the original post] The American Marketing Association is pleased to announce the selection of Kelly Hewett as the next Editor in Chief of the Journal of International Marketing. Her four-year term formally begins on July 1, 2019. Most recently ranked 32/140 in business journals with a … Continue reading Kelly Hewett Named Journal of International Marketing Editor in Chief Designate!

Read the Latest Issue of the Journal of Marketing!

We are excited to announce a new issue of the Journal of Marketing! The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role … Continue reading Read the Latest Issue of the Journal of Marketing!

Should a Marketer be on the Board of Directors?

SAGE is proud to feature a fascinating interview with author Kimberly Whitler,  Assistant Professor of Marketing at the University of Virginia’s Darden School of Business, Kim, Ryan Krause, Texas Christian University and Donald Lehmann, Columbia University, recently published their paper, titled “When and How Board Members with Marketing Experience Facilitate Firm Growth,” in the September 2018 issue of Journal of … Continue reading Should a Marketer be on the Board of Directors?

Now at SAGE! Journal of Marketing Research

SAGE is proud to partner with the American Marketing Association (AMA), an essential community for marketers. AMA leads an unparalleled discussion on marketing excellence, with content from an unrivaled suite of scholarly journals. Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in … Continue reading Now at SAGE! Journal of Marketing Research