Read the Latest Issue of the Journal of Marketing Research!

We are excited to feature the latest issue of the Journal of Marketing Research!

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice. JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

The newest issue features fascinating research ranging from the visual asymmetry effect to marketing research on China’s automobile market. Here are the abstracts of a few of these articles:

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Five studies using a variety of experimental approaches and secondary data sets show that a visual property present in all brand logos—the degree of (a)symmetry—can interact with brand personality to affect brand equity. Specifically, compared with symmetrical logos, asymmetrical logos tend to be more arousing, leading to increased perceptions of excitement. As such, consumers tend to perceive asymmetrical logos as more congruent with brands that have an exciting personality. This can boost consumers’ evaluations and the market’s financial valuations of such brands, a phenomenon referred to as the “visual asymmetry effect.” The studies also show that this interplay between brand personality and logo design occurs only for the personality of excitement and the visual property of asymmetry. These findings add to theories of visual design and branding and offer actionable insights to marketing practitioners.

The Smell of Healthy Choices: Cross-Modal Sensory Compensation Effects of Ambient Scent on Food Purchases

Managers are using ambient scent as an important strategic element in various service settings, with food-related scents being especially common. This research examines the effects of food-related ambient scents on children’s and adults’ food purchases/choices. The results of a series of experiments, including field studies at a supermarket and at a middle school cafeteria, show that extended exposure (of more than two minutes) to an indulgent food–related ambient scent (e.g., cookie scent) leads to lower purchases of unhealthy foods compared with no ambient scent or a nonindulgent food–related ambient scent (e.g., strawberry scent). The effects seem to be driven by cross-modal sensory compensation, whereby prolonged exposure to an indulgent/rewarding food scent induces pleasure in the reward circuitry, which in turn diminishes the desire for actual consumption of indulgent foods. Notably, the effects reverse with brief (<30 seconds) exposure to the scent. Whereas prior research has examined cross-modal effects, this research adopts the novel approach of examining cross-modal sensory compensation effects, whereby stimuli in one sensory modality (olfactory) can compensate/satisfy the desire related to another sensory modality (gustatory).

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Brand naming challenges are more complex in logographic languages (e.g., Chinese), compared with phonographic languages (e.g., English) because the former languages feature looser correspondence between sound and meaning. With these two dimensions of sound and meaning, the authors propose a four-way categorization of brand name types for logographic languages: alphanumeric, phonetic, phonosemantic, or semantic. Using automobile sales data from China and a discrete choice model for differentiated products, the authors relate brand name types to demand, with evidence showing that Chinese consumers preferred vehicle models with semantic brand names (7.64% more sales than alphanumeric) but exhibited the least preference for phonosemantic names (4.92% lower sales than alphanumeric). Domestic Chinese firms benefited from semantic brand names, whereas foreign firms gained from using foreign-sounding brand names. Entry-level products performed better with semantic brand names, and high-end products excelled when they had foreign-sounding brand names. Thus, the four-way categorization of brand name types should help multinational firms and domestic Chinese firms understand and leverage the association between brand name types and consumer demand.

Read the entire issue here!

To submit to the journal click here!

Visit SAGE @ AOM 2018!

2018 ThemeThis week kicks off of the 2018 Annual Meeting of the Academy of Management in Chicago! This year SAGE is proud to sponsor awards and papers for the following AOM divisions:

  • Gender and Diversity in Organizations (GDO)
  • Management Education and Development (MED)
  • Organizational Behavior (OB)
  • Research Methods (RMD)
  • Entrepreneurship (ENT)
  • Organization and the Natural Environment (ONE)
  • Organization Development and Change (ODC)

SAGE will be answering publishing inquiries and displaying top-tier management journals books and online products at booth #306. Come by and visit!

Join SAGE at AOM 2018 to Provide Your Feedback!

2018 ThemeThe Academy of Management 2018 Annual Meeting is going on now in Chicago!

If you’re attending AOM, don’t forget to stop by SAGE’s booths, where we’ll have the latest scholarly research from  Administrative Science Quarterly, Journal of Management, Organization StudiesFamily Business Review, Human Relations and other top-tier SAGE journals, as well as plenty of friendly faces willing to answer all your publishing inquiries. So come visit booth #306!

Whether or not you’ll be able to attend this year’s Academy of Management Annual Meeting, please feel free to peruse the latest from SAGE’s management and business journals represented at AOM:

ASQ_v59n3_Sept2014_cover.inddAdministrative Science Quarterly This top-tier journal regularly publishes the best theoretical and empirical papers based on dissertations and on the evolving and new work of more established scholars, as well as interdisciplinary work in organizational theory, and informative book reviews.

 

BAS_v50_72ppiRGB_powerpoint
Business & Society
In this fast-growing, ever-changing, and always challenging field of study, BAS is the only peer-reviewed scholarly journal devoted entirely to research, discussion, and analysis on the relationship between business and society.

 

fbra_31_2.coverFamily Business Review provides a scholarly platform devoted exclusively to exploration of the dynamics of family-controlled enterprise, including firms ranging in size from the very large to the relatively small. FBR is focused not only the entrepreneurial founding generation, but also on family enterprises in the 2nd and 3rd generation and beyond, including some of the world’s oldest companies.


GOM_72ppiRGB_powerpointGroup and Organization Management
publishes a broad range of articles, including data-based research articles, research review reports, evaluation studies, action research reports, and critiques of research. In addition, GOM brings you articles examining a wide range of topics in organizations from an international and cross-cultural perspective.

Human Relations publishes the highest quality original research to advance our understanding of social relationships at and around work. Human Relations encourages strong empirical contributions that develop and extend theory as well as more conceptual papers that integrate, critique and expand existing theory.

 

JABS_72ppiRGB_powerpoint

The Journal of Applied Behavioral Science JABS is continually breaking ground in its exploration of group dynamics, organization development, and social change, providing scholars the best in research, theory, and methodology, while also informing professionals and their clients.

 

JLOS_72ppiRGB_powerpoint

Journal of Leadership and Organizational Studies produces high-quality, peer-reviewed research articles on leadership and organizational studies, focusing in particular on the intersection of these two areas of study.

 

JOM_44.1_72ppiRGB_powerpointJournal of Management is committed to publishing scholarly empirical and theoretical research articles that have a high impact on the management field as a whole and cover such field as business strategy and policy, entrepreneurship, human resource management, organizational behavior, organizational theory, and research methods.

JME_72ppiRGB_powerpointJournal of Management Education is dedicated to enhancing teaching and learning in the management and organizational disciplines. JME’s published articles reflect changes and developments in the conceptualization, organization, and practice of management education.

 

JMI_72ppiRGB_powerpointJournal of Management Inquiry is a leading journal for scholars and professionals in management, organizational behavior, strategy, and human resources. JMI explores ideas and builds knowledge in management theory and practice, with a focus on creative, nontraditional research, as well as, key controversies in the field.

Management Learning, the ‘Journal for Critical, Reflexive Scholarship on Organisation and Learning’, publishes original theoretical, empirical and exploratory articles on learning and knowing in management and organizations. Now in its fifth decade of publication, Management Learning continues to provide a unique forum for critical inquiry, innovative ideas and dialogue.

07ORM13_Covers.inddOrganizational Research Methods brings relevant methodological developments to a wide range of researchers in organizational and management studies and promotes a more effective understanding of current and new methodologies and their application in organizational settings.

Organization Studies publishes top quality theoretical and empirical research which promotes the understanding of organizations, organizing and the organized in and between societies. OS is a multidisciplinary journal with global reach, rooted in the social sciences, comparative in outlook and open to paradigmatic plurality. It is included in the Financial Times Top 50 journals list.

Organization is a peer-reviewed journal whose principal aim is to foster dialogue and innovation in studies of organization. The journal addresses a broad spectrum of issues, and a wide range of perspectives, as the foundation for a ‘neo-disciplinary’ organization studies.

Strategic Organization (SO) is devoted to publishing high-quality, peer-reviewed, discipline-grounded conceptual and empirical research of interest to researchers, teachers, students, and practitioners of strategic management and organization.

 

SAGE @AOM 2018!

2018 ThemeToday is the first day of the 2018 Annual Meeting of the Academy of Management in Chicago, Illinois. This year’s theme is Improving Lives. In introducing the theme, Jacqueline A-M. Coyle-Shapiro, Academy of Management Vice President and Program Chair, had this to say:

The 2018 Theme asks the question: How can organizations contribute to the betterment of society through elevating the health and well-being of those who live in it? What role can organizations play in positively affecting the physical, psychological, social, and financial health of individuals, groups, communities, countries, regions, or global society?

Organizations are integral to, and have an interdependent relationship with, society. As such, they affect whether societies realize their members’ health (“complete physical, mental and social well-being,” WHO 1946) and overall wellbeing (“being happy, healthy and prosperous,” Merriam-Webster). However, the role of organizations and the responsibility for improving lives is unclear, as is the extent to which their efforts have been successful.

The Theme will explore such issues as whether (and why) organizations have a responsibility for improving the lives of individuals in society. Do organizations have an obligation to “give back”? Are there benefits for organizations who seek to improve lives as a strategic opportunity? Could—and should—organizations play more of a role in the overall health and well-being of a society? What does it take to achieve a coordinated and sustained effort from organizations to address the grand challenges of improving a society’s physical, psychological, social, and financial health? How can health and well-being become part of the conversation in upper echelons of organizations? What types of leadership approaches will engage people in making positive differences in their lives, on both large and small scales? If organizational purpose is to ensure that lives are better, what should organizations do differently?

A number of recent trends have created unique opportunities for organizations to have a positive impact. Aging, the rise of mental health issues, diversity in communities, financial insecurity, and the role of technology in facilitating constant connectivity have created challenges that organizations may be in an ideal place to address. What organizational solutions responding to these current trends are having a positive impact on the health and well-being of those affected? Under what conditions do organizational solutions transform the impact of current trends into positive effects for health and well-being of those in their local and global communities? We seek to showcase work that informs these issues. Diverse forms of research are pertinent, some examples of which include:

• What organizations are doing to ensure that digital technology/robotics positively impacts the health and well-being of employees and better serve the health and well-being of individuals, communities, and society.
• What organizations are doing to positively impact the health and well-being of an aging workforce.
• What organizational actions are providing a basis for employees with mental/physical health concerns to flourish.
• What organizations are doing to contribute to a more inclusive society and the health and well-being of diverse communities.
• What solutions organizations (individually or collectively) offer to ensure the health of the planet and, thereby, improve societal health and well-being.
• What organizations are doing to encourage and sustain financial well-being, both for their employees and for those impacted by their operations.

There is also rising inequality. Our society comprises “haves” and “have nots,” and increasing segments of society are disenfranchised as a result of prejudice, poverty, conflict, and disasters. What role can organizations have in improving the lives of vulnerable populations? What would the implications be for the care of vulnerable people? How can different types of organizations measure their impact on the health and well-being of a society’s most vulnerable groups, such as:

• the unemployed
• the working poor
• immigrants
• refugees and other displaced persons
• those living in poverty?

Pause for a moment and imagine what is and what would be possible if we seriously considered the involvement of organizations in creating a better society. Some potential questions for our diverse community to explore:

— What would it mean for organizations to seriously take into account the health and well-being of their employees and those doing life-changing work in unique contexts? What organizationally sponsored initiatives make a positive difference to the health of employees? How, when, and why does organizational performance positively impact health and well-being?
— Under what conditions do structures and processes promote societal health and well-being in the short-term and longer term? How are organizational products and services making a difference to societal health and well-being? What conditions facilitate organizations promoting human and environmental health in their supply chain and sourcing decisions? What can organizations do to enhance financial well-being in society?
— What factors facilitate and reinforce attention and action on society’s health and well-being at different levels? How do advocacy groups and Internet activism positively affect organizations’ health and well-being goals? How do organizations use their influence to advance the health agenda of public policymakers? What facilitating conditions support organizational success in improving health and well-being? How do community dynamics and nonprofit organizations shape its impact?
— How do institutional contexts facilitate the collaboration and pooling of resources to positively address societal health and well-being? What organizational capabilities facilitate the detection of societal need for help in the context of natural and human-caused disasters?
— What forms of organizational alliances/partnerships facilitate a positive impact on health and well-being? What are effective methods of knowledge transfer between organizations in the effort to cure diseases?
— How does management education positively impact the health and well-being of students and contribute to improving the lives of vulnerable groups in society? What role should management education play in promoting the health of the planet and the lives of its people?

As we prepare for the 2018 Annual Meeting in Chicago, I hope that you will think creatively, broadly, and provocatively about Improving Lives from many different perspectives.

Will you be attending AOM this year? If so, make sure to stop by SAGE booth #306! You can speak to SAGE employees about your publishing questions and learn more about SAGE’s management books and journals, including top-tier journals like Journal of ManagementAdministrative Science Quarterly, Organization Studies, and more!

Stay tuned for more information about SAGE at AOM 2018!

Interested in more information about this year’s conference? Click here to view the 2018 program.

JOM Wins Awards at AOM 2017!

Patrick WrightSAGE is excited to congratulate JOM on winning multiple awards at AOM 2017. Congratulations to former editor of the Journal of Management, Patrick M. Wright, for winning the Career Achievement Award.

 

JOM_42_5_Covers.inddAnd congratulations to authors Anthony J. Nyberg, Jenna R. Pieper, and Charlie O. Trevor for their paper,  “Pay-for-Performance’s Effect on Future Employee Performance Integrating Psychological and Economic Principles Toward a Contingency Perspective,which received the HRM Division Scholarly Achievement Award for best paper from 2016.”

 

For more information on the Journal of Management visit the journal homepage where you can sign up for email alerts and keep up to date!

Join SAGE at AOM 2017 to Provide Your Feedback!

2017_AOM-AttheInterfaceLogoCompsv2_061616The Academy of Management 2017 Annual Meeting is going on now in Atlanta! This year’s theme, Making Organizations Meaningful, is all about interfaces and how they define human interaction. In the present day, mobility and freedom of movement have become traits of our society. The ability for people to go almost anywhere with ease both physically and digitally have changed how society and business interact. How do business engage with these new, changing interfaces and what effect do they have on uniting or dividing people? You can find the full program for this year’s conference, including the scheduled events that will speak to organizational meaningfulness, by clicking here.

If you’re attending AOM, don’t forget to stop by SAGE’s booths, where we’ll have the latest scholarly research from  Administrative Science Quarterly, Journal of Management, Organization StudiesFamily Business Review, Human Relations and other top-tier SAGE journals, as well as plenty of friendly faces willing to answer all your publishing inquiries. So come by to booths #224, 226, 228, 230!

Whether or not you’ll be able to attend this year’s Academy of Management Annual Meeting, please feel free to peruse the latest from SAGE’s management and business journals represented at AOM:

ASQ_v59n3_Sept2014_cover.inddAdministrative Science Quarterly This top-tier journal regularly publishes the best theoretical and empirical papers based on dissertations and on the evolving and new work of more established scholars, as well as interdisciplinary work in organizational theory, and informative book reviews.

 

BAS_v50_72ppiRGB_powerpoint
Business & Society
In this fast-growing, ever-changing, and always challenging field of study, BAS is the only peer-reviewed scholarly journal devoted entirely to research, discussion, and analysis on the relationship between business and society.

 

FBR_C1_revised authors color.inddFamily Business Review provides a scholarly platform devoted exclusively to exploration of the dynamics of family-controlled enterprise, including firms ranging in size from the very large to the relatively small. FBR is focused not only the entrepreneurial founding generation, but also on family enterprises in the 2nd and 3rd generation and beyond, including some of the world’s oldest companies.

06GOM10_Covers.indd


Group and Organization Management
publishes a broad range of articles, including data-based research articles, research review reports, evaluation studies, action research reports, and critiques of research. In addition, GOM brings you articles examining a wide range of topics in organizations from an international and cross-cultural perspective.

Human Relations publishes the highest quality original research to advance our understanding of social relationships at and around work. Human Relations encourages strong empirical contributions that develop and extend theory as well as more conceptual papers that integrate, critique and expand existing theory.

 

JABS_72ppiRGB_powerpoint

The Journal of Applied Behavioral Science JABS is continually breaking ground in its exploration of group dynamics, organization development, and social change, providing scholars the best in research, theory, and methodology, while also informing professionals and their clients.

 

JLOS_72ppiRGB_powerpoint

Journal of Leadership and Organizational Studies produces high-quality, peer-reviewed research articles on leadership and organizational studies, focusing in particular on the intersection of these two areas of study.

 

JOM_42_4_Covers.indd

Journal of Management is committed to publishing scholarly empirical and theoretical research articles that have a high impact on the management field as a whole and cover such field as business strategy and policy, entrepreneurship, human resource management, organizational behavior, organizational theory, and research methods.

JME_72ppiRGB_powerpointJournal of Management Education is dedicated to enhancing teaching and learning in the management and organizational disciplines. JME’s published articles reflect changes and developments in the conceptualization, organization, and practice of management education.

 

JMI_72ppiRGB_powerpointJournal of Management Inquiry is a leading journal for scholars and professionals in management, organizational behavior, strategy, and human resources. JMI explores ideas and builds knowledge in management theory and practice, with a focus on creative, nontraditional research, as well as, key controversies in the field.

Management Learning, the ‘Journal for Critical, Reflexive Scholarship on Organisation and Learning’, publishes original theoretical, empirical and exploratory articles on learning and knowing in management and organizations. Now in its fifth decade of publication, Management Learning continues to provide a unique forum for critical inquiry, innovative ideas and dialogue.

07ORM13_Covers.inddOrganizational Research Methods brings relevant methodological developments to a wide range of researchers in organizational and management studies and promotes a more effective understanding of current and new methodologies and their application in organizational settings.

Organization Studies publishes top quality theoretical and empirical research which promotes the understanding of organizations, organizing and the organized in and between societies. OS is a multidisciplinary journal with global reach, rooted in the social sciences, comparative in outlook and open to paradigmatic plurality. It is included in the Financial Times Top 50 journals list.

Organization is a peer-reviewed journal whose principal aim is to foster dialogue and innovation in studies of organization. The journal addresses a broad spectrum of issues, and a wide range of perspectives, as the foundation for a ‘neo-disciplinary’ organization studies.

Strategic Organization (SO) is devoted to publishing high-quality, peer-reviewed, discipline-grounded conceptual and empirical research of interest to researchers, teachers, students, and practitioners of strategic management and organization.

 

Visit SAGE @ AOM 2017!

2017_AOM-AttheInterfaceLogoCompsv2_061616Today is the first day of the 2017 Annual Meeting of the Academy of Management in Atlanta! This year SAGE is proud to sponsor awards and papers for the following AOM divisions:

  • Gender and Diversity in Organizations (GDO)
  • Management Education and Development (MED)
  • Organizational Behavior (OB)
  • Research Methods (RMD)

SAGE will be answering publishing inquiries and displaying top-tier management journals and books at booths #224, 226, 228, and 230. Come by and visit!